Brand Tone

authentic, passionate, respectful, and educational

Brand Values

• •Nature and Tradition
• •Authenticity and Quality
• •Cultural Stewardship
• •Education and Sharing
• •Sustainability
• •Community

Best Practices

• •Emphasize Heritage and Origin: Always highlight the Yunnan tea forest, the age of the trees, and the "wild forest keeper" philosophy in your storytelling.
• •Use Evocative and Sensory Language: Describe the teas with rich, descriptive words that appeal to the senses (aroma, flavor profile, mouthfeel, the story of the harvest).
• •Maintain a Respectful and Appreciative Tone: Speak about the tea, the land, and the culture with a sense of reverence and deep appreciation.
• •Educate and Share Knowledge: Incorporate educational elements about tea types, brewing methods, and the cultural significance of Chinese tea.
• •Be Authentic and Transparent: Share the personal story and passion behind Eastern Leaves. Highlight the sustainable and ethical practices.

Social Perception

Eastern Leaves is perceived as a provider of high-quality, authentic Chinese teas. Customers appreciate the brand's connection to the source, the story behind their teas, and their commitment to traditional practices. They are seen as knowledgeable and passionate experts in the field. The founders' personal involvement and their story of establishing the tea forest resonate with customers, lending an air of dedication and trustworthiness. The brand is viewed as offering a more European style in their approach compared to larger Chinese companies, focusing on smaller batches with infused meaning.

Copy Examples

• •Discover the soul of Yunnan in every leaf. Our ancient trees, nurtured by the wild forest, offer a taste of pure, untamed nature. #EasternLeaves #WildTea #Puer
• •More than farmers, we are keepers of a living tradition. Experience the authentic essence of Chinese tea, cultivated with respect and passion. #TeaCulture #ArtisanTea #FromOurForestToYourCup
• •Journey to the source. Explore rare Pu'er, delicate white teas, and vibrant reds, each telling the story of its unique terroir. Unearth the ancient secrets with Eastern Leaves. #ChineseTea #TeaJourney #TasteTheTradition
• •Elevate your tea ritual. From our forest-grown leaves to curated teaware, embrace the art and wisdom of Chinese tea culture. Join our masterclasses and deepen your appreciation. #TeaMasters #CraftTea #EasternLeavesAcademy
• •Sustainably sourced, authentically crafted. Taste the difference that comes from a deep connection to the land and a commitment to preserving its natural harmony. #OrganicTea #ForestToCup #EthicalTea