Brand Tone

Caring, Supportive, Reassuring, Health-conscious, Solution-oriented, Relatable, Friendly, Positive, Informal, sometimes Humorous.

Brand Values

• •Health and Well-being
• •Natural Solutions
• •Effectiveness & Quality
• •Customer Care & Support
• •Ease and Comfort

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's tone, personality traits (e.g., empathetic, knowledgeable, positive), "words we use," and "words we avoid." Ensure this guide is accessible to everyone creating content.
• •Focus on "You" (The Customer): Address the customer directly. Frame benefits around their needs, problems, and aspirations (e.g., "You can finally enjoy..." instead of "Our product offers..."). This naturally fosters a caring and supportive tone.
• •Prioritize Clarity and Simplicity: Avoid overly technical jargon. Explain the science or mechanics in an easy-to-understand way. This reinforces a helpful and accessible tone, making complex issues feel manageable.
• •Incorporate Empathy and Understanding: Acknowledge the customer's struggles (e.g., "We know how frustrating poor sleep can be..."). Show that the brand understands their pain points before presenting the solution. This builds trust and reinforces the caring aspect of the brand.
• •Regularly Audit and Review Content: Periodically review website copy, social media posts, ads, and customer service scripts to ensure they align with the defined brand tone. Use customer feedback and social listening to understand how the tone is being perceived and make adjustments as needed.

Social Perception

Provider of helpful, non-invasive solutions for common problems; build brand awareness and engage a broader audience by tapping into relatable content and trends.

Copy Examples

• •Headline: Tired of restless nights? Breathe easier, sleep deeper. Body: Snoring and nasal congestion shouldn't dictate your (or your partner's) sleep. Our Breathease nasal dilator gently opens your airways for instant relief. Discover natural comfort and wake up refreshed. Call to Action: Reclaim Your Sleep Tonight!
• •Headline: The Natural Path to Better Breathing & Peaceful Nights. Body: Stop searching for complicated solutions. Breathease offers a simple, drug-free way to improve airflow, reduce snoring, and enhance your overall well-being. Feel the difference from the very first night. Call to Action: Try Breathease Risk-Free!
• •Headline: Wake Up Energized. Your Partner Will Thank You. Body: Imagine silent nights and mornings full of energy. Breathease makes it possible by gently helping you breathe through your nose, the way nature intended. It's comfortable, effective, and easy to use. Call to Action: Shop Now for Quieter Nights!
• •Headline: Don't Let Nasal Congestion Hold You Back. Body: Whether it's allergies, a cold, or a deviated septum, difficulty breathing through your nose can impact your sleep and your day. Breathease provides a supportive solution, helping you breathe freely and live fully. Call to Action: Learn How Breathease Can Help You.
• •Social Media Post (Image: Someone smiling, looking well-rested): Caption: That feeling when you finally get a full night's sleep! 🙌 Our community is waking up refreshed and ready to take on the day, thanks to improved nasal breathing. What could better sleep do for you? #Breathease #SleepWell #LiveBetter #HealthJourney #GoodMorning Call to Action: Tap to learn more!