Brand Tone

Friendly and Approachable, Eco-Conscious and Caring, Playful and Fun, Informative and Helpful, Direct and Value-Oriented

Brand Values

• •Sustainability
• •Quality
• •Family-Oriented
• •Community/Connection to Nature
• •Fun and Creativity

Best Practices

• •Develop a "Brand Voice Chart": Clearly define the brand's personality traits (e.g., "Passionate about sustainability," "Playfully educational," "Warmly supportive"). For each trait, list "Do's" (e.g., use positive language, include nature-inspired words) and "Don'ts" (e.g., avoid overly technical jargon, don't sound preachy).
• •Know Your Audience for Each Channel: While the core voice remains, the tone might adjust slightly. For instance, Instagram might be more visual and playful, while an email about a product recall would be more direct and serious, yet still caring.
• •Create a "Word Bank" and "Style Guide": Include preferred terminology (e.g., "little Earthlet" instead of just "child," "eco-heroes" for customers making sustainable choices), phrases that resonate with the brand values, and guidelines on grammar, punctuation, and even emoji use.
• •Train Your Team (and any external writers): Ensure everyone creating content understands and can apply the brand voice and tone. Share the voice chart and style guide, and provide examples of on-brand copy.
• •Review and Refine Regularly: Periodically audit your content across all platforms to check for consistency. Gather feedback (customer comments, team input) to see if the tone is resonating as intended and make adjustments if needed.

Social Perception

Appreciation for Eco-Focus, Mixed Feelings on Reliability, Seen as a Good Source for Specific Niches, Generally Perceived as Legitimate but with Caveats

Copy Examples

• •Little hands, big adventures! 🌱 Discover our newest Earth-loving toys, crafted for curious minds and a greener tomorrow. Play, learn, and protect our wonderful world, one giggle at a time!
• •Happy bums, happy planet! 🌍 Our super-soft reusable nappies are kind to your baby's skin and Mother Earth. Join the Earthlets family and make a splash for sustainability! #EcoBaby #ReusableNappies #EarthletsCare
• •Unleash the fun! 🎉 Get your hands on the latest [Specific Collectible Name] and let imagination run wild! Perfect for trading, playing, and creating epic stories. What adventures will yours go on? #CollectTheFun #KidsToys #EarthletsPlay
• •Treat Your Little Earthlet (and Your Wallet!) 🌳 Eco-friendly finds & fun treats now on sale!
• •We're Earthlets! A cheerful tribe on a mission to bring you delightful, sustainable goodies for your family. From the tiniest tots to playful big kids, we believe in quality, kindness to our planet, and sparking a little everyday joy. Thanks for joining our journey!