Brand Tone

friendly, caring (for the planet and children), playful, current, engaging, value-oriented

Brand Values

• •Environmental consciousness and sustainability ("earth loving friends who work hard to keep our planet safe")
• •Providing Joy and Fun for Children
• •Quality and Value
• •Customer Service (aspirational)
• •Variety/Selection

Best Practices

• •Define Your Core Tone Words: Choose 3-5 adjectives that best describe your desired brand voice (e.g., Playful, Trustworthy, Engaging, Simple, Caring). Use these as a checklist when writing or reviewing copy.
• •Know Your Audience: Understand who you're talking to – primarily parents, but also gift-givers and, indirectly, children. The language should be easy for adults to understand and resonate with their needs (value, quality, child's happiness), while product descriptions for toys can be more exciting and benefit-driven for the child's perspective.
• •Create a Simple Style Guide: Include your tone words, "do's and don'ts" for language (e.g., "Do use exclamation points sparingly for excitement," "Don't use overly technical jargon"), preferred terminology (e.g., "little earthlets" for children, if used consistently), and examples of on-brand copy. Share this with anyone creating content.
• •Be Authentic and Human: Especially given past customer service concerns, ensure the tone feels genuine and approachable. Avoid overly corporate or robotic language. Show empathy in customer interactions and reflect this in broader communications.
• •Consistency Across All Channels: Ensure the chosen tone is consistently applied across the website, product descriptions, email marketing, social media posts, and customer service interactions. Regular audits of content can help maintain this consistency.

Social Perception

Customers who receive their orders promptly and as expected are generally happy with the products and service. A significant number of customers perceive the brand negatively due to issues with customer service responsiveness, delivery times, and incorrect orders. While the "Earthlets" characters and eco-friendly mission are still part of their website, the strong shift towards mainstream plastic toys and collectibles might dilute their original eco-conscious perception for some consumers. The brand is seen as a source for specific, sometimes hard-to-find, collectibles.

Copy Examples

• •Headline (General): Earthlets: Where Fun, Value, and a Touch of Planet-Friendly Magic Meet! Body: From the latest collectibles that spark joy to thoughtful, eco-conscious choices for your little ones, Earthlets brings you quality products your family will love. Explore our world of wonder today!
• •Product Description (Collectible Toy): Unleash the Adventure! Get your hands on the newest [Toy Name] figures, straight from their world to yours. Perfect for play, display, and igniting imaginations. Shop now and bring the fun home!
• •Social Media Post (New Arrival): 🚀 New Drop Alert! 🚀 The [Product Name] collection has just landed at Earthlets! Be the first to grab these awesome [toys/cards/etc.]. Tap to shop and let the adventures begin! #Earthlets #NewToys #Collectibles #[RelevantToyBrand]
• •Email Subject (Sale Promotion): 🎁 Smiles Delivered! Save Big on Kids' Favorites at Earthlets! Body Snippet: Hey [Customer Name], We're bringing extra joy your way with [X]% off our top-rated toys and eco-friendly essentials. Find the perfect gift or treat for your little earthlet and enjoy great value, always.
• •About Us Snippet (Revised for Clarity): At Earthlets, we believe in 'Quality and Value for Parents, Kids, and Babies.' Since 2009, we've been curating a world of fun, from exciting collectibles and trending toys to a selection of sustainable choices. We're here to help you find a little bit of magic for your family.