Brand Tone

Nurturing & Caring, Authentic & Transparent, Educational & Informative, Appreciative of Nature, Slightly Luxurious & Indulgent, Approachable & Friendly

Brand Values

• •Natural & Organic Ingredients
• •Effectiveness & Quality
• •Authenticity & Tradition
• •Customer Wellbeing
• •Transparency
• •Sustainability & Ethical Practices (Potential)

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone, personality traits (e.g., "warm," "knowledgeable," "inspiring"), a "we are/we are not" list, preferred vocabulary, and grammar style. Share this with everyone who creates content.
• •Focus on "You" and Benefits, Not Just "We" and Features: While it's important to talk about your ingredients (features), always connect them back to how they benefit the customer ("your skin will feel..."). Use "you" and "your" frequently to make the copy customer-centric and caring.
• •Tell Stories: Share the brand's origin, the stories behind the ingredients, or customer testimonials. Storytelling makes the brand more relatable, authentic, and memorable, reinforcing its values and nurturing tone.
• •Be Consistent Across All Channels: Ensure the tone used on your website matches the tone on Instagram, Facebook, email, and even customer service interactions. While the style might adapt slightly for the platform (e.g., more emojis on Instagram), the core personality should remain the same.
• •Listen and Adapt (Slightly): Pay attention to how your audience communicates and responds. While maintaining your core tone, you can subtly adapt your language to resonate better, for example, by picking up on terms they use to describe their skin concerns, as long as it aligns with the established brand voice. Regularly review your copy's performance to see what resonates best.

Social Perception

Positive among users seeking natural alternatives, Seen as a provider of gentle yet effective solutions, Trusted for its ingredient focus, Aspirational yet accessible, Associated with specific beauty traditions (e.g., Moroccan), Community-Oriented (Potentially)

Copy Examples

• •Instagram Post (Product Focus): Unlock the ancient secret to radiant skin. ✨ Our pure Moroccan Argan Oil is rich in Vitamin E and essential fatty acids, deeply nourishing your skin for a natural, healthy glow. Gentle, effective, and straight from nature to you. Tap to let your skin drink it in! #EarthGoGlow #NaturalSkincare #ArganOilMagic #PureBeauty
• •Facebook Ad (Benefit-Oriented): Tired of harsh chemicals? Your skin deserves the gentle touch of nature. Discover Earth Go Glow's range of skincare, crafted with the finest botanicals to soothe, hydrate, and rejuvenate. Experience the difference pure ingredients make. Shop our collection today and start your journey to a healthier glow! #CleanBeauty #PlantPowered #SensitiveSkinLove #EarthGoGlow
• •Website Banner (Brand Essence): Earth Go Glow: Harnessing Nature's Purest Elements for Your Luminous Beauty. Authentic. Effective. Naturally You.
• •Email Newsletter Snippet (Community & Education): Did you know Rosewater is more than just a beautiful scent? 🌹 It's a powerhouse of anti-inflammatory properties, perfect for calming and toning your skin. Learn more on our blog this week about incorporating this ancient beauty elixir into your routine. P.S. Your skin will thank you! #BeautyTips #NaturalWellness #EarthGoGlowCommunity
• •TikTok Video Idea Caption (Engaging & Quick Tip): Quick glow-up tip! ✨ A few drops of our Prickly Pear Seed Oil before bed = waking up with super soft, bright skin!🌵 So light, so good. Try it! #SkincareRoutine #NaturalGlow #PricklyPearPower #EarthGoGlow #TikTokBeauty