Brand Tone

Empathetic & Supportive, Empowering & Affirming, Educational & Informative, Approachable & Community-Focused, Positive & Hopeful, Modern & Stylish

Brand Values

• •Accessibility
• •Destigmatization
• •Empowerment
• •Innovation
• •Inclusivity & Support
• •Well-being & Self-Care
• •Education
• •Community & Collaboration

Best Practices

• •Lead with Empathy: Always acknowledge the user's potential pain, discomfort, or frustration. Use language that shows understanding and validation (e.g., "We know how debilitating cramps can be," "You're not alone in this").
• •Empower, Don't Patronize: Focus on solutions and the user's strength. Frame products and information as tools for empowerment and reclaiming control over their well-being and daily life.
• •Be Inclusive and Affirming: Use gender-inclusive language where appropriate when discussing menstruation, while also specifically addressing women and girls as per their mission. Ensure messaging is welcoming to all who menstruate and those seeking to support them.
• •Educate and Inform Clearly: Break down complex topics (like PCOS, endometriosis, product use) into easy-to-understand language. Avoid overly medical jargon unless clearly explained. Position the brand as a knowledgeable and trustworthy resource.
• •Foster Community and Conversation: Encourage dialogue. Ask questions, invite users to share their stories (with appropriate privacy considerations), and use calls to action that promote engagement and joining the "movement." Reinforce that they are part of a supportive network.

Social Perception

As a Supportive Resource, As an Advocate, Trustworthy, Innovative, Caring & Empathetic, Community Builder, Positive Impact

Copy Examples

• •Headline: Tired of period pain calling the shots? Body: Your cycle shouldn't dictate your life. Our KUSHIE Relief Belt offers drug-free, instant comfort so you can reclaim your days, your way. Gentle heat, soothing relief, all month long. #PeriodPower #KushieComfort
• •Headline: Let's Talk Periods. Really Talk. Body: No more whispers or shame. At KUSHIE, we're building a community where every question is valid and every experience matters. Join the conversation and help us break the stigma around menstrual health. Learn more about our educational resources at kushie.org. #MenstrualMovement #RealTalk
• •Headline: More Than Just a Period. It's Your Wellbeing. Body: From our innovative Relief Belt to curated self-care essentials, KUSHIE is dedicated to your complete menstrual wellness. Because feeling good isn't a luxury, it's a necessity. Discover your flow with us. #KushieWellness #SelfCareCycle
• •Headline: PCOS & Endo Warriors, We See You. Body: Managing chronic period pain is a journey, and you don't have to do it alone. KUSHIE offers drug-free relief and a supportive community that understands. Find comfort, find understanding, find your strength. #EndoWarrior #PCOSSupport #KushieCare
• •Headline: Introducing the KUSHIE Flow Forward Initiative. Body: We believe everyone deserves dignified menstrual health. Our Flow Forward Initiative provides essential period kits, pain relief tools, and education to underserved communities. Together, we can create a world where no one is held back by their cycle. #MenstrualEquity #KushieGivesBack #FlowForward