Brand Tone

Helpful and Reassuring, Simple and Convenient, Nostalgic and Sentimental, Trustworthy and Professional

Brand Values

• •Preservation of Memories
• •Accessibility and Convenience
• •Quality and Reliability
• •Customer Service/Care
• •Affordability

Best Practices

• •Focus on "Preserving Memories": Every piece of copy should tie back to the core emotional benefit – safeguarding and reliving cherished moments. Use words that evoke nostalgia, family, and legacy.
• •Emphasize Ease and Convenience: Continuously highlight how simple the process is, whether ordering online or using in-store Walmart services. Avoid overly technical jargon.
• •Build Trust Through Association and Security: Regularly mention the partnership with Walmart and the expertise of Capture. Reassure customers about the safety and careful handling of their irreplaceable media.
• •Use a Helpful and Empathetic Voice: Acknowledge the sentimental value of the items being converted. The tone should be supportive and understanding, guiding users through the service.
• •Maintain Clarity and Transparency: Clearly explain the services offered, what customers receive (originals back, digital copies, cloud access), pricing structure, and turnaround times. This builds confidence and manages expectations.

Social Perception

Seen as a convenient option due to the Walmart association and the ease of dropping off media or mailing it in. The partnership with Capture (YesVideo) lends credibility, as Capture is an established name in media transfer. Customers who have used the service seem to appreciate the ability to digitize old and sometimes deteriorating media, expressing happiness with the results. There's a general understanding that it's a service for converting older media formats to modern digital ones, primarily for preserving family memories. Some potential users might seek more direct reviews of dvdwalmart.com itself, rather than relying solely on the reputation of Walmart or Capture.

Copy Examples

• •Headline: Unlock Your Yesterdays. Today. Body: Don't let precious memories fade away on old tapes and films. Visit www.dvdwalmart.com and let us help you bring them into the digital age. Easy, secure, and ready to share.
• •Headline: Your Family's History, Preserved for the Future. Body: From VHS tapes to photo slides, www.dvdwalmart.com expertly transfers your cherished moments to durable digital formats. Relive and share those irreplaceable memories for generations to come.
• •Headline: Remember That Holiday? That Graduation? That Smile? Body: We do too. Or at least, we help you remember it perfectly. Trust www.dvdwalmart.com, powered by Capture's expertise, to carefully digitize your life's highlights.
• •Headline: Simple Steps to Safeguard Your Stories. Body: With www.dvdwalmart.com, preserving your videotapes, films, and photos is as easy as 1-2-3. Order online or visit your local Walmart Photo Center. Your memories are in good hands.
• •Headline: More Than Just DVDs – It's Your Legacy, Digitized. Body: Choose www.dvdwalmart.com for high-quality transfers of all your old media. Enjoy a 60-day online MemoryCloud account to easily view, download, and share every laugh, every milestone.