Brand Tone

elegant, sophisticated, and focused on quality and design

Brand Values

• •Quality Craftsmanship
• •Modern and Elegant Design
• •Customer Experience & Service
• •Exclusivity and Uniqueness

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone, approved vocabulary, and "do's and don'ts" for all written communication.
• •Focus on "Elegant" and "Quality": Consistently use sophisticated language that evokes a sense of luxury, durability, and superior design. Avoid overly casual slang or jargon.
• •Highlight Exclusivity and Design: Emphasize the unique aspects of the products, the designer brands offered (like Zuiver, By-Boo, Dutchbone), and the curated nature of the collections.
• •Tell a Story: Instead of just listing features, describe the experience or lifestyle that the furniture enables. Paint a picture of comfort, sophistication, and a beautifully appointed home.
• •Maintain Visual and Textual Harmony: Ensure that the copywriting style aligns with the high-quality imagery used on the website and social media. The language should complement the visual presentation of elegance and design.

Social Perception

mid-to-high-end furniture and home decor retailer catering to customers who appreciate contemporary design and quality

Copy Examples

• •Headline: Discover the Art of Living. Explore Dutch Home. Body: Elevate your space with our curated collection of designer furniture and home decor. At Dutch Home, we believe your home should be a masterpiece.
• •Headline: Timeless Design, Modern Soul. Body: Experience the perfect blend of classic elegance and contemporary style. Our pieces are crafted to inspire and designed to last.
• •Headline: Your Vision, Beautifully Furnished. Body: From statement sofas to exquisite details, find everything you need to create a home that truly reflects you. Consult with our design experts today.
• •Headline: Beyond Furniture. Beyond Expectation. Body: Dutch Home offers more than just objects; we offer an invitation to a more refined and comfortable life. Explore our latest arrivals.
• •Headline: Invest in Your Everyday. Body: Quality materials, exceptional craftsmanship, and enduring style. Discover furniture that enriches your home and your life.