Brand Tone

Helpful, experienced, and down-to-earth

Brand Values

• •Expertise & Practicality
• •Customer Satisfaction
• •Reliability & Safety
• •Community/Shared Experience
• •Honesty

Best Practices

• •Emphasize 'The Durrett Way' by showcasing expertise and practical solutions for automotive enthusiasts.
• •Highlight 'Old-School Customer Care' in all interactions and communications.
• •Focus on reliability and safety, especially when discussing transport and towing products.
• •Share useful tips and knowledge from the transport and towing industry to establish credibility.
• •Address customer concerns promptly and transparently to improve trust and satisfaction.

Social Perception

A trusted source for automotive enthusiasts and transport professionals providing practical, reliable, and customer-focused solutions.

Copy Examples

• •"At Durrett Garage, we bring you the best automotive apparel and tools, tested by our years in the transport industry."
• •"Experience 'The Durrett Way' – old-school customer care combined with modern e-commerce convenience."
• •"Equip yourself with our DOT-approved safety equipment and travel confidently, knowing you're prepared for the road ahead."
• •"Sharing our expertise and love for the transport and towing industry with you!"
• •"Durrett Transport and Treasures: Where experience meets quality for your automotive needs."