Brand Tone

Traditional & Authentic, Quality-focused, Community-oriented & Friendly, Proud & Passionate

Brand Values

• •Tradition: Upholding and continuing the legacy of Alcoyano and Spanish confectionery.
• •Artisanship: Commitment to handmade products, avoiding mass production in favor of careful, traditional techniques.
• •Quality: Using the best ingredients to create superior-tasting products.
• •Family & Heritage: Operating as a family business with decades of experience passed down.
• •Customer Satisfaction: Providing excellent service and delicious products that bring joy to customers.

Best Practices

• •Embrace Storytelling: Weave in the rich history of El Campanar (1874) and Dulces Hispania's own journey (since 1993) to emphasize legacy and authenticity.
• •Highlight Artisanal Details: Use descriptive language that evokes the handmade process – "crafted by hand," "stone-ground chocolate," "traditional methods," "freshly baked."
• •Connect with Local Traditions: Reference Alcoy, Valencian festivities, and specific regional specialties to reinforce community ties and expertise.
• •Maintain a Warm and Personal Voice: Address customers directly and with a friendly, approachable tone, as if welcoming them into a family bakery.
• •Focus on Quality Ingredients: Consistently mention the use of high-quality, fresh, and natural ingredients as a cornerstone of their product excellence.

Social Perception

Customers and the local community appear to hold "Dulces Hispania El Campanar" in high regard, viewing it as a purveyor of high-quality, traditional, and delicious artisanal sweets. The brand is recognized for its specialties, particularly those rooted in Alcoyano tradition like peladillas and other local pastries. It's perceived as a reliable, long-standing local business that cares about its products and customers.

Copy Examples

• •Since 1874, El Campanar has sweetened Alcoy life with tradition. Dulces Hispania proudly continues this legacy, crafting every treat by hand, just like generations before. Taste the heritage. Taste the love.
• •Christmas wouldn't be the same without the authentic taste of our artisanal turrón. Made with the finest almonds and honey, following treasured family recipes. Share a piece of tradition with your loved ones.
• •Your special moments deserve a cake made with heart. At Dulces Hispania El Campanar, we bake your dreams into reality using time-honored techniques and the freshest ingredients. Let's create your delicious memory together.
• •Golden, flaky, and fresh from our ovens! ✨ Our [Name of Pastry] is a little bite of Alcoyano tradition, handcrafted with passion. Perfect for your coffee break or an afternoon treat! #DulcesHispania #ElCampanar #ArtisanalPastry #SupportLocal #AlcoySweets
• •For over 30 years, Dulces Hispania El Campanar has been more than a bakery; we're a family dedicated to preserving the sweet traditions of Alcoy. Every recipe tells a story, every confection is a piece of our heritage, made with the quality and care you can taste.