Brand Tone

Luxurious, Trendy, Indulgent, Exclusive, Desirable, Sensory & Experiential

Brand Values

• •Premium Quality
• •Innovation & Trendsetting
• •Exclusivity
• •Indulgence & Pleasure
• •Authenticity (Potentially)

Best Practices

• •Develop a Brand Voice Guide: Even a simple one, outlining key characteristics (e.g., Luxurious yet playful, Descriptive and evocative, Confident and exclusive). Define a core vocabulary (e.g., viral, indulgent, crafted, sensory, exclusive).
• •Focus on Sensory Language: Use words that appeal to sight, sound (the crack), taste, and texture to convey the indulgent and experiential nature of the product. Describe the velvety chocolate, crispy knafeh, creamy pistachio.
• •Leverage Exclusivity and Scarcity (Authentically): If applicable, phrases like Limited Batch, Exclusive Drop, or Be the First can enhance the trendy and desirable perception. Ensure this is managed carefully to avoid frustration.
• •Stay Aligned with Visuals: Ensure the copy complements the high-quality, luxurious imagery and videography that is characteristic of the Dubai chocolate trend. The words should enhance what is seen.
• •Engage with the Trend, but Carve Your Niche: Acknowledge the viral nature (the chocolate that broke the internet) but also highlight what makes *your* offering special if dubaichocolates.fr isn't the original creator (e.g., authentic ingredients, now available in France, our unique twist). If they *are* an originator or have a unique selling proposition, emphasize that.

Social Perception

Highly Desirable, Visually Appealing, Premium/Expensive, Novelty/Trendy, Mixed Accessibility, Focus on Experience

Copy Examples

• •Headline (Website/Social Media): Unlock the Viral Sensation. The Real Taste of Dubai Chocolate, Now in France. Be Notified. Followed by: Experience the chocolate that broke the internet. Rich, creamy, and filled with an irresistible pistachio knafeh crunch. Sign up for our exclusive launch.
• •Instagram Post: More than just chocolate, it's an obsession. 🤤 Our handcrafted Dubai chocolate bars are landing soon in France. Get ready to crack into pure indulgence. #DubaiChocolatesFR #ViralChocolate #PistachioKnafeh #LuxuryTreats #ComingSoon
• •Product Description Snippet: Discover the magic of Dubai in every bite. Each bar is a masterpiece, blending velvety chocolate with layers of golden, crispy knafeh and luscious pistachio cream. This isn't just a dessert; it's an experience.
• •Email Subject Line (Post-Launch): Your Wait is Over: Viral Dubai Chocolates Are HERE! ✨ Body Teaser: The moment you've craved has arrived. Order your authentic Dubai-style chocolate bars now and taste the phenomenon.
• •TikTok Video Concept/Caption: Visual: Slow-motion video of a chocolate bar being broken, revealing the rich filling, with ASMR cracking sounds. Caption: That CRACK though! 🤯 The viral Dubai chocolate experience is coming to your doorstep. Can you handle this level of delicious? 😉 #DubaiChocolate #ChocolateASMR #FoodieHeaven #KnafehChocolate #MustTry