Brand Tone

Enthusiastic, Supportive, Trustworthy, and Slightly Informal

Brand Values

• •Quality & Uniqueness
• •Customer Satisfaction
• •Problem Solving/Making a Difference
• •Security & Trust
• •Accessibility/Convenience

Best Practices

• •Maintain a consistent tone across all platforms, adapting to each platform's style while upholding core brand values.
• •Emphasize 'Compra Segura' (Secure Shopping) and 'Satisfação ou Reembolso' (Satisfaction or Refund) prominently.
• •Highlight product uniqueness and quality, linking back to the brand's passion for 'produtos únicos e de alta qualidade'.
• •Incorporate Brazilian cultural references and language nuances to connect with the local audience.
• •Actively engage with customer reviews and feedback, addressing concerns and showcasing positive experiences to build trust.

Social Perception

A promising, customer-centric brand focused on providing unique and high-quality imported goods, with a growing presence in the Brazilian market.

Copy Examples

• •"Descubra produtos incríveis que vão fazer a diferença no seu dia a dia!" (Discover incredible products that will make a difference in your daily life!)
• •"Compra Segura, Frete Grátis, Satisfação ou Reembolso – sua tranquilidade é nossa prioridade!" (Secure Shopping, Free Shipping, Satisfaction or Refund – your peace of mind is our priority!)
• •"SlinFit: Conquiste uma nova silhueta e recupere a autoconfiança em segundos!" (SlinFit: Achieve a new silhouette and regain self-confidence in seconds!)
• •"Equipe de suporte de extrema qualidade a semana toda, pronta para te ajudar!" (Extremely high-quality support team all week, ready to help you!)
• •"Vem com a gente descobrir as últimas novidades e tendências! #euquero #compromesmo" (Come with us to discover the latest news and trends! #iwant #ireallybuyit)