Brand Tone

professional, quality-focused, practical, aspirational, and sentimental

Brand Values

• •Longevity
• •Quality and Craftsmanship
• •Accessibility and Versatility
• •Business Support

Best Practices

• •Bridge the Aspirational with the Actual: The brand's tone is aspirational ('making memories last'). This must be balanced with copy that reflects the practical reality of the customer experience. Before marketing 'fast delivery,' ensure the logistics can consistently meet that promise. The copy should be confident but humble.
• •Be Transparent and Honest: Given the negative feedback on delivery, use copywriting to build trust. Instead of generic claims like 'fast shipping,' be specific: 'Orders dispatched within 48 hours.' or 'Standard shipping 3-5 business days.' This manages expectations and sounds more credible.
• •Focus on the 'Why': The most compelling copy connects the product to a deeper benefit. Don't just sell 'dried flowers'; sell 'everlasting beauty,' 'a sustainable decor choice,' or 'the foundation for your next floral masterpiece.' This taps into the values of longevity and creativity.
• •Develop a Consistent Voice Across Platforms: The professional and informative tone of the website's 'About Us' page should carry over to social media captions and ad copy. While the format changes, the core message of quality, longevity, and craftsmanship should remain the same. Avoid overly casual slang that could dilute the brand's expert positioning.
• •Use Customer Language (The Positive Kind): Pay attention to the words positive reviewers use. If they praise the 'vibrant colours' or 'perfect condition' of the flowers, incorporate this language into product descriptions and testimonials. This creates an authentic connection and shows the brand listens to its happy customers.

Social Perception

Polarized: seen as a source for quality preserved flowers by some, especially businesses, but also perceived as unreliable by a vocal group due to delivery issues and poor communication.

Copy Examples

• •Why say it with flowers that fade? Our preserved arrangements capture your moments in time, keeping the beauty and sentiment alive for years, not days. The perfect memory, made to last. #EverlastingBlooms #PreservedFlowersAustralia #TimelessDecor
• •Quality That Empowers Your Creativity. Florists and event stylists, we get it. You need reliable quality and consistent supply. We offer premium, Australian-sourced dried flowers at wholesale prices, available year-round. Let's create something beautiful together. Visit our wholesale portal today. #WholesaleFlowersSydney #DriedFlowerSupplier #EventFlorist
• •Your Beautiful Blooms, On Their Way. From our workshop to your doorstep. We're dedicated to ensuring your handpicked preserved flowers are packed with care and dispatched efficiently, so you can start creating sooner. Track your order every step of the way. #DriedFlowersDelivered #AustralianNativeFlowers
• •An Autumn Palette That Lasts Forever. Welcome the new season with textures and tones that won't fade. Our Autumn Collection, featuring rich oranges, deep reds, and rustic greens, is here. Perfect for warming up your home or as a thoughtful gift that endures. Shop now and enjoy 15% off the collection. #AutumnDecor #DriedFlowerArt
• •Preserved Eucalyptus Cinerea - The Scent and Style of the Australian Bush. Bring the calming aroma and elegant drape of the Aussie bush into your space. Our Preserved Eucalyptus Cinerea is handpicked and expertly preserved to maintain its deep green hue and pliable leaves. Perfect for adding texture to bouquets or as a standalone statement piece. Each bunch contains 5 stems, ready for your creative touch. #Eucalyptus #AustralianNatives #DIYFloral