Brand Tone

Eco-conscious and Passionate, Friendly and Approachable, Adventurous and Lifestyle-oriented, Playful and Australian, Quality-focused and Trustworthy

Brand Values

• •Sustainability and Environmental Responsibility
• •Quality and Durability
• •Customer Satisfaction
• •Adventure and Outdoor Enjoyment
• •Innovation and Practical Design
• •Community and Connection
• •Integrity and Conscious Practice

Best Practices

• •Emphasize the eco-friendly aspects of the products in all communications.
• •Use playful and Australian-inspired language where appropriate, without being overly cliché.
• •Highlight the quality, durability, and practical design features of the products.
• •Connect products to the lifestyle and values of the target audience (adventure, sustainability, outdoor enjoyment).
• •Actively solicit and feature user-generated content to build a sense of community and social proof.

Social Perception

Positive customer sentiment, Eco-Conscious Choice, Gift-Worthy Products, Reliable and Trustworthy, Niche Specialist

Copy Examples

• •"G'day! Gear up for your next adventure with our eco-friendly poncho towels, made from recycled plastic bottles. Quick-drying, sand-resistant, and ready for anything!"
• •"Making waves while saving the planet! Our beach towels are crafted from RPET Microfiber Suede, giving you a super-soft, sustainable way to dry off after a swim."
• •"Customized for your adventures! Design your own poncho towel with unique patterns and colors. Perfect for changing on the go and showing off your Aussie style."
• •"Join the Dropbear Outdoors family! We're committed to sustainability, quality, and helping you enjoy the great outdoors. Check out our blog for tips on eco-friendly adventures."
• •"Don't be a galah! Grab a Dropbear Outdoors towel and make a statement about sustainability and style. Shop now and get ready for summer!"