Brand Tone

Youthful & Energetic, Creative & Expressive, Trendy & Fashion-Forward, Direct & Confident, Community-Oriented (aspirational), Inspirational & Bold

Brand Values

• •Self-Expression & Individuality
• •Creativity & Artistry
• •Quality (Claimed)
• •Accessibility (Claimed)
• •Customer Focus (Claimed)
• •Sustainability & Ethical Practices (Stated Aspiration)

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., Youthful, Energetic, Creative, Confident, slightly Edgy). Include "words we use" and "words we avoid" lists. For Drippy Custom, this might include using slang and modern colloquialisms appropriately, while avoiding overly formal or passive language.
• •Know Your Audience Intimately: Understand their language, what excites them, and their communication style on different platforms. The copy should resonate with a target audience that values self-expression and street style.
• •Prioritize Authenticity and Boldness: Let the passion for customization and unique style shine through. Don't be afraid to be direct and confident in the messaging, reflecting the "drip" culture. The brand aims to help customers "express themselves through shoes, stand out from the crowd."
• •Visual Storytelling Alignment: Ensure the copy complements the highly visual nature of custom sneakers. Use descriptive, evocative language that paints a picture and enhances the appeal of the designs shown in images and videos. Hashtags on TikTok and Instagram are very visual and theme-driven (e.g., #customdesign, #sneakersaddict).
• •Maintain Consistency Across All Channels, Adapt for Nuance: While the core brand voice (youthful, expressive) should remain consistent, adapt the tone slightly for the specific platform and audience segment. For example, TikTok copy might be more informal and trend-driven, while website copy might provide more detail on craftsmanship and customization options. Regularly review content across all touchpoints to ensure alignment.

Social Perception

Polarized: Some customers are thrilled with the unique designs and artistry, viewing the sneakers as high-quality statement pieces, while a significant number of negative reviews raise serious concerns about product durability (paint peeling), customer service (especially regarding refunds), and long shipping times. Desirable for Customization Enthusiasts but with Concerns about Legitimacy/Reliability.

Copy Examples

• •Instagram Post: "Stop scrolling. Start stunning. Your custom kicks are calling. 🔥 Design your dream, rock your reality. Link in bio to make it happen. #DrippyCustom #OwnYourStyle #SneakerArt"
• •Website Banner: "Beyond Basic. Beyond Boring. This is Drippy Custom – Where Your Vibe Gets a Visual. Create. Wear. Conquer."
• •TikTok Video Caption: "They stare. Let 'em. Your drip speaks louder than words. 🤫 Got an idea that’s too wild? We’re listening. Slide into our DMs or hit the site! #CustomSneakers #WearableArt #DrippyAF"
• •Email Subject Line: "Your Next Obsession Just Dropped (Hint: It's Custom)"
• •Product Description Snippet (for a bold design): "Warning: May cause sneaker envy. These aren't just shoes; they're a mood, a statement, a masterpiece crafted by hand, just for you. Inspired by [briefly mention design inspiration], and built to turn heads. Step up, stand out, and let your feet do the talking."