Brand Tone

Friendly and Approachable, Refreshing and Upbeat, Trustworthy and Reassuring, Modern and Clean, Positive and Feel-Good

Brand Values

• •Quality & Purity
• •Enjoyment & Happiness
• •Wellness & Relaxation
• •Innovation
• •Accessibility & Convenience
• •Natural Approach

Best Practices

• •Develop a "Brand Voice" Document: Clearly define the brand's personality traits (e.g., friendly, witty, reassuring), tone variations for different contexts (e.g., social media vs. FAQ), key messaging points, and a "do's and don'ts" list for language. Share this with everyone who creates content.
• •Prioritize "Smile More" & "Happiness": Consistently weave in the core brand promise of enjoyment, positivity, and well-being. Use uplifting language and focus on the positive experience Sprig offers.
• •Emphasize Quality and Trust: Always reinforce the commitment to natural ingredients, lab testing, and product safety. This builds confidence and aligns with the trustworthy aspect of the brand's tone.
• •Keep it Refreshing and Light: Use clear, concise, and easy-to-understand language. Avoid overly technical jargon. The copy should feel as refreshing and approachable as the beverage itself.
• •Engage with a Friendly, Human Touch: Especially on social media, interact with the audience in a conversational and approachable manner. Use questions, encourage sharing, and reflect the "friendly" aspect of the brand's personality.

Social Perception

Effective for Relaxation, Good Taste (Generally), High-Quality and Trustworthy, Refreshing Alternative, Modern and Appealing, Concerns about Sweeteners (Minority)

Copy Examples

• •Headline: Sip, Smile, Sprig. Your everyday oasis awaits. Body: Unwind with the crisp, refreshing taste of Sprig. Crafted with all-natural ingredients and pure, lab-tested CBD, it’s your perfect partner for moments of calm and happiness. Find your flavor and let the good vibes flow. #DrinkSprig #SmileMore
• •Social Media Post (Image: Can of Sprig by a pool or in a garden): Weekend plans: Soak up the sun ✔️ Good company ✔️ A chilled Sprig in hand ✔️ Our CBD-infused sparkling waters are made to help you relax and refresh, naturally. What’s your favorite way to Sprig? #CBDLife #RelaxationMode #SprigMoments
• •Product Description Snippet (for Melon Zero Sugar): Sweet, juicy, and oh-so-refreshing! Our Melon Zero Sugar Sprig delivers a burst of natural melon flavor without the sugar. Infused with 20mg of premium CBD, it’s the guilt-free way to find your chill and #SmileMore. Pure, potent, and perfectly delicious.
• •Email Subject Line: Ready to elevate your refreshment? Discover Sprig! Email Body Excerpt: Why just drink, when you can Sprig? We believe in crafting beverages that not only taste amazing but also make you feel good. That's why every can of Sprig is packed with natural goodness and rigorously tested for quality. Explore our range of THC and CBD drinks today!
• •Ad Copy (Short & Catchy): Stressed? Sprig it. Unwind naturally with the clean taste of Sprig CBD. Real fruit flavors, zero worries. Tap to find your happy place. #CheersToHappiness #NaturalWellness