Brand Tone

Bold & Edgy, Premium & Sophisticated, Innovative & Unique, Approachable & Community-Focused, Celebratory & Fun

Brand Values

• •Innovation
• •Quality
• •Culture
• •Community
• •Perseverance & Boldness

Best Practices

• •Know Your Audience, Speak Their Language: Understand the nuances of cannabis culture and the expectations of premium spirit consumers. Use terminology and references that resonate, but remain accessible.
• •Balance Edge with Premium: While embracing the '420' association, consistently emphasize the quality, craftsmanship, and award-winning nature of the vodka to maintain a sophisticated image.
• •Visual Consistency is Key: Ensure all visuals (photography, videography, graphics) reflect the brand's edgy yet premium aesthetic. The unique bottle should be a frequent but stylishly integrated element.
• •Engage Authentically: When interacting on social media or with influencers, maintain a tone that is both confident in the product and genuinely appreciative of the community and culture.
• •Educate Subtly: While the product is innovative, avoid overly technical jargon. Focus on the experience – the aroma, the smoothness, the vibe – to convey the unique selling propositions.

Social Perception

Novelty & Intrigue, Premium Product, Cultural Appeal, Visually Striking, Growing Presence

Copy Examples

• •Elevate your night. IV20 Terp Vodka: The spirit of 420, bottled. Experience the aroma, savor the smoothness. #IV20 #TerpVodka #SpiritOf420
• •Why just drink, when you can experience? Our patented 'Lit Joint' bottle isn't just for show – it's a statement. Inside, find award-winning, terpene-infused vodka that’s as smooth as it is unique. #DrinkIV20 #InnovativeSpirits #VodkaReimagined
• •Join the culture. IV20 Terp Vodka is more than a drink, it's a vibe. Smooth, bold, and 100% THC/CBD free. Perfect for your next session... or celebration. #CannabisCulture #PremiumVodka #GoodVibesOnly
• •From military service to master distillers, our journey was about creating something truly different. IV20 Terp Vodka – meticulously crafted, terpene-kissed, undeniably smooth. Taste the dedication. #VeteranOwned #MinorityOwned #CraftVodka
• •Turn heads. Start conversations. IV20 Terp Vodka. The only vodka with a cannabis aroma and a taste that’s exceptionally smooth. Ready to redefine your drink? #ExperienceIV20 #UniqueSpirits #CocktailCulture