Brand Tone

Traditional and Heritage-Rich, Expert and Passionate, Quality-Focused and Discerning, Personal and Welcoming, Elegant and Sophisticated, Approachable

Brand Values

• •Quality
• •Tradition & History
• •Customer Centricity
• •Expertise & Passion
• •Authenticity
• •Evolution with Respect for Heritage

Best Practices

• •Embrace Heritage: Always weave in the brand's rich history (established 1931, family-run) to reinforce tradition and trustworthiness. Use phrases like "A legacy of," "Generations of," "Since our founding."
• •Speak with Authority and Passion: Content should reflect deep knowledge and genuine enthusiasm for gastronomy and oenology. Use descriptive, evocative language that showcases expertise without being pretentious.
• •Prioritize Quality and Exclusivity: Highlight the careful selection process, the premium nature of the products, and any unique or artisanal aspects. Words like "curated," "hand-selected," "artisan," "exceptional," and "finest" are appropriate.
• •Maintain a Personal and Welcoming Voice: Even when discussing high-end products, the tone should feel approachable and inviting, reflecting the personalized service the shop is known for. Address the customer directly and warmly (e.g., "We invite you to discover," "Let us help you find").
• •Visual Storytelling Consistency: Ensure that the language used in copy aligns with the visual presentation on the website and social media – which is typically elegant, classic, and focused on the beauty of the products and the traditional shop. The words should enhance this established visual identity.

Social Perception

Highly Respected Institution, Destination for Gourmands, Trusted Source, Symbol of Tradition and Quality, A "Museum" of Delicacies

Copy Examples

• •Headline: Since 1931, A Tradition of Taste. A Legacy of Quality. Body: Step into Mantequerías Bravo and experience a Madrid institution. For over 90 years, our family has passionately curated the finest Spanish and international gourmet treasures. From world-renowned wines to artisan cheeses and hand-carved Ibérico ham, discover the true essence of gastronomic excellence.
• •Social Media Post (Instagram - with a picture of a rare wine): Uncorking history. This exceptional [Wine Name & Year] is more than a vintage; it's a testament to generations of winemaking artistry. Our sommeliers have hand-selected this gem for its unique character and story. Visit us to explore our carefully curated cellar and find your next unforgettable bottle. #MantequeriasBravo #FineWine #MadridGourmet #Since1931 #WineLovers
• •Product Description (for an artisanal olive oil): Crafted under the Spanish sun by [Producer Name], this limited-production Extra Virgin Olive Oil is a liquid gold. Made from [Olive Variety] olives, harvested at their peak, it offers [describe flavor notes - e.g., a peppery finish with notes of fresh grass and almond]. Elevate your dishes with the authentic taste of Spain, chosen with the Bravo family's dedication to unparalleled quality.
• •Website Banner (for Christmas or a special occasion): Celebrate with Distinction. Mantequerías Bravo: Your destination for exquisite holiday hams, celebratory champagnes, and curated gourmet gifts that speak volumes. Crafting memorable moments since 1931.
• •Email Newsletter Snippet (announcing a tasting event): An Evening with [Winemaker/Producer Name]. Join us at Mantequerías Bravo for an exclusive tasting experience. Delve into the world of [Winery/Region] as [Name] shares the passion and stories behind their acclaimed creations. Limited spaces available for this journey of the senses. Reserve your place and continue a tradition of discovery with us.