Brand Tone

Relaxed, Approachable, and Modern

Brand Values

• •Accessibility/Ease
• •Well-being and Balanced Experience
• •Quality and Safety
• •Innovation
• •Natural Ingredients

Best Practices

• •Keep it Simple and Clear: Avoid jargon or overly technical terms. Use straightforward language that's easy to understand, reflecting the "Easy Man" name.
• •Emphasize the "Why": Focus on the benefits – the "laid-back vibe," "mellow uplift," "calming finish," and the ease of enjoyment.
• •Maintain Transparency: Consistently mention the non-alcoholic nature, microdosing, lab testing, and key ingredients to build trust and manage expectations.
• •Use Relatable Scenarios: Paint a picture of when someone would enjoy Easy Man – unwinding after work, social gatherings where alcohol isn't desired, moments of quiet relaxation.
• •Be Consistent Across All Touchpoints: Ensure the relaxed, approachable, and modern tone is reflected on the website, any future social media, packaging, and customer communications.

Social Perception

Emerging/Niche, Curiosity and Potential, Cautious Optimism (Potential)

Copy Examples

• •Headline: Unwind, Easier. Body: Meet Easy Man. Your new go-to for a laid-back buzz without the booze. Microdosed, all chill, no hangover. Sip the good life.
• •Social Post: Weekend plans? Make them Easy Man plans. Our Hazy brew brings the hoppy flavor and a mellow vibe. Non-alcoholic, just good times. #EasyMan #LaidBackLiving #MicrodosedRelaxation
• •Product Description Snippet: Crafted for golden moments. Our Golden Pale is a smooth, non-alcoholic brew infused with a gentle touch of THC and CBD. Think crisp, refreshing, and perfectly balanced for that easy feeling.
• •Email Subject: It's Easy to Feel Good. Body: Hey [Name], discover the new way to relax with Easy Man. Our cannabis-infused, non-alcoholic brews are all about enjoying the moment, simply. Safe, tested, and tasty. Try the Hazy or Golden Pale today!
• •Ad Copy: Tired of the same old? Sip into something new. Easy Man offers a refreshing, non-alcoholic cannabis brew for a perfectly chilled experience. Modern sips for modern minds. Find your easy.