Brand Tone

Sophisticated, Curated, Inclusive, Welcoming, Mindful, Empowering, Community-Oriented, Engaging, Educational, Informative

Brand Values

• •Quality & Curation
• •Inclusivity & Accessibility
• •Discovery & Exploration
• •Mindful Consumption & Well-being
• •Community & Connection
• •Innovation & Leadership

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, key messaging pillars, "do's and don'ts" for language, and a glossary of preferred terms (e.g., "mindful sipping," "sophisticated alternatives," "curated collection") versus terms to avoid (e.g., overly casual slang, judgmental language).
• •Prioritize "Inclusive Sophistication": Ensure all copy, while upscale, remains welcoming and avoids alienating any segment of the audience. Highlight the joy and breadth of choice, not restriction.
• •Focus on the Experience and Benefit: Go beyond listing product features. Describe the taste profiles, the occasions they enhance, and the positive feelings associated with making mindful choices (e.g., "zero-proof joy," "clear-headed celebrations").
• •Educate & Inspire Through Storytelling: Share the stories behind the brands Boisson carries, the craft involved in creating non-alcoholic beverages, and tips for enjoyment (e.g., cocktail recipes, pairing suggestions). This builds authority and engagement.
• •Maintain Consistency Across All Channels: The sophisticated, inclusive, and mindful tone should be evident everywhere, from website product descriptions and blog posts to social media captions (Instagram, Facebook, TikTok) and email marketing. Adapt the style slightly for the platform (e.g., more playful on TikTok) but keep the core voice consistent.

Social Perception

Pioneering, Trendsetting, High-Quality, Premium, Filling a Need, Uncertain Future, Mixed Customer Service & Product Satisfaction

Copy Examples

• •Discover the Art of Mindful Sipping. Explore Boisson's curated collection of the world's finest non-alcoholic spirits, wines, and aperitifs. Elevate your occasions, your way.
• •Every Moment Deserves a Great Drink. Whether you're moderating, abstaining, or simply exploring, Boisson offers a sophisticated alternative for every palate and celebration. Cheers to choice!
• •Beyond the Bottle: A Community of Flavor. Join the Boisson family and explore a world where non-alcoholic doesn't mean non-eventful. Share your sips, recipes, and moments with #BoissonLife.
• •Unwind Brilliantly. Experience the complexity and craft of premium beverages, without the alcohol. Boisson: Sip consciously, live fully.
• •Curiosity Quenched. From vibrant botanicals to rich, dealcoholized wines, let Boisson guide your journey into the exciting realm of non-alcoholic excellence. What will you discover next?