Brand Tone

Professional and Authoritative, Problem/Solution Focused, Benefit-Oriented and Reassuring, Scientific but Accessible, Direct and Confident

Brand Values

• •Efficacy and Results
• •Safety and Gentle Care
• •Expertise and Trust
• •Customer Well-being
• •Transparency (to a degree)

Best Practices

• •Prioritize Physician Authority: Always ground claims in Dr. Harlan's expertise and experience. Use phrases like "Developed by Dr. Harlan," "Based on 30+ years of clinical practice," "Dr. Harlan's trusted formula."
• •Focus on Relief and Problem Resolution: Clearly identify the skin problem the product solves and emphasize the relief and positive outcome the user will experience (e.g., "soothe irritation," "reduce redness," "end the discomfort").
• •Use Clear, Confident, and Empathetic Language: Be direct about product benefits but also show understanding of the customer's struggle (e.g., "We understand the frustration of..." then "Find your solution with...").
• •Incorporate "Science" and "Results" Sensibly: Refer to the scientific basis or unique formulation where appropriate, but always tie it back to the tangible result for the user. Avoid overly complex jargon.
• •Leverage Testimonials Authentically: Integrate genuine customer stories and quotes that reinforce the brand's effectiveness and the positive emotional impact of the products. Ensure these align with the overall professional and reassuring tone.

Social Perception

Trusted Solution for Specific Conditions, Specialized Niche Product, Doctor-Backed Credibility, Word-of-Mouth Driven, Somewhat Clinical/Medical

Copy Examples

• •Headline: Tired of the Itch-Scratch Cycle? Discover Dr. Harlan's Clinically-Inspired Relief. Body: For decades, Dr. Steven Harlan has helped thousands find peace from persistent eczema and dermatitis. Experience the science of gentle, effective skin stabilization with SmartLotion®. Real results, real relief.
• •Headline: Finally, A Gentle Solution That Understands Sensitive Skin. Body: Living with redness and irritation isn't a life sentence. HarlanMD's formulas, born from 30+ years of dermatological practice, are designed for efficacy *and* sensitivity. Reclaim your comfort.
• •Headline: The Science of Soothed Skin. The Confidence of Clearer Days. Body: Don't just manage your skin condition, overcome it. HarlanMD combines prebiotic action with trusted ingredients to restore your skin's healthy balance. See the HarlanMD difference.
• •Headline: More Than a Cream, It's a Turning Point. Hear From Those Who Found Relief. Body: [Space for a powerful testimonial snippet] "After years of trying everything, SmartLotion® gave me my skin back." – Actual User. Join the community experiencing lasting comfort.
• •Headline: Dr. Harlan's Commitment: Effective Skincare, Rooted in Experience. Body: With a legacy of innovation and a focus on patient well-being, HarlanMD offers intelligent skin solutions you can trust. Safe for long-term care, powerful enough for lasting results.