Brand Tone

aspirational, elegant, and feminine

Brand Values

• •Elegance & Style
• •Quality & Detail
• •Femininity & Confidence
• •Versatility
• •Customer Guidance

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key adjectives (e.g., elegant, sophisticated, feminine, aspirational, friendly), a "we are/we are not" list (e.g., "We are inspiring, we are not pretentious"), and preferred vocabulary. This ensures everyone writing for the brand is aligned.
• •Focus on "Her" Aspirations: Write copy that speaks to the customer's desires – to feel elegant, confident, beautiful, and stylish for her special moments or everyday elevated style.
• •Use Evocative and Descriptive Language: Instead of just listing features, describe the feeling and experience of wearing the dress (e.g., "drapes beautifully," "flows with every step," "whisper of modern allure").
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy matches the aesthetic of the photography and videography used on the website and social media. If the visuals are elegant, the copy should reinforce that.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails) to ensure it consistently reflects the desired brand tone and values. Gather feedback, if possible, on how the brand's voice is perceived.

Social Perception

Customers likely perceive Drestelle as a source for stylish dresses for specific events or for achieving an elegant look. The emphasis on different dress types ("cocktail dresses to graduations") supports this.

Copy Examples

• •Instagram Post (New Arrival): "Step into your next enchanting evening with our latest arrival. ✨ The 'Seraphina' maxi dress drapes beautifully, blending timeless elegance with a whisper of modern allure. Perfect for making unforgettable memories. Discover the magic. #Drestelle #ElegantDress #NewCollection #EveningGlam"
• •Product Page Snippet (Bohemian Dress): "Embrace your inner free spirit. Our Bohemian Halter Maxi Dress flows with every step, crafted from light, airy fabric for those sun-drenched days and balmy nights. Feel effortlessly chic and wonderfully comfortable. Your summer story starts here. #BohoStyle #SummerDress #DrestelleUSA"
• •Email Subject Line (Sale Promotion): "Unlock Timeless Elegance: Exclusive Savings Inside | Drestelle"
• •TikTok Video Caption (Styling a Dress): "From garden party to golden hour. ☀️ Watch how we style our 'Flora' sundress for any occasion! Feeling feminine, confident, and ready for anything. Which look is your fave? 👇 #DrestelleStyle #DressChallenge #OOTD #FeminineFashion"
• •Website Homepage Headline: "DRESTÉLLE: Curated Elegance for Your Defining Moments. Discover dresses that blend classic charm with modern sophistication."