Brand Tone

Inclusive, Accessible, and Distinct

Brand Values

• •Inclusivity
• •Accessibility
• •Quality
• •Customer Focus
• •Differentiation

Best Practices

• •Maintain a consistent tone of inclusivity and accessibility.
• •Differentiate the brand from other entities with similar names through unique messaging.
• •Emphasize the brand's commitment to its core values in all communications.
• •Craft copy that is clear, concise, and easy to understand for a broad audience.
• •Use storytelling to create an emotional connection with the audience and highlight the brand's unique identity.

Social Perception

A brand committed to inclusivity and accessibility, potentially operating in a variety of sectors and aiming to differentiate itself through quality and customer focus.

Copy Examples

• •"Dreamour: Committed to accessibility for all users."
• •"Discover the Dreamour difference: [product/service] designed with you in mind."
• •"At Dreamour, we believe in [value 1] and [value 2]. It's at the heart of everything we do."
• •"Experience the Dreamour advantage: Quality and inclusivity, guaranteed."
• •"Dreamour: Building a better world, one [product/service] at a time."