Brand Tone

Passionate, Inspiring, Sophisticated, Accessible & Welcoming, Inclusive, Appreciative, Descriptive & Evocative

Brand Values

• •Creativity & Innovation
• •Diversity & Inclusivity
• •Support for Artists
• •Cultural Enrichment
• •Accessibility
• •Dialogue & Connection
• •Passion
• •Transformation
• •Storytelling

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (passionate, sophisticated, accessible, etc.) and values. Provide examples of "do's and don'ts" for language and style. Share this with anyone creating content.
• •Always Prioritize the "Why": Connect your copy back to the core values – the passion for art, support for artists, cultural enrichment, and the transformative power of art. Let this purpose shine through.
• •Speak to Your Audience Inclusively: Use language that is understandable and welcoming to both seasoned art collectors and those new to contemporary art. Avoid overly niche jargon without explanation. Emphasize the "accessible and welcoming environment."
• •Focus on Storytelling and Emotion: Art evokes feelings and tells stories. Use descriptive and evocative language that helps the audience connect with the artwork and the artist's journey on an emotional and intellectual level.
• •Maintain Consistency Across All Channels: Ensure the tone and values are reflected uniformly across the website, all social media platforms, email communications, and any offline materials. Regular audits of content can help maintain this consistency.

Social Perception

The brand presents itself as a serious and dedicated contemporary art gallery, aiming to be perceived as a knowledgeable, passionate, and supportive entity in the art world with an ambition to reach a wide and diverse audience.

Copy Examples

• •Instagram Post (showcasing a new piece): Immerse yourself in the vibrant energy of [Artist Name]'s latest masterpiece, '[Artwork Title]'. Each brushstroke tells a story, a dialogue of color and emotion waiting to unfold. Discover the power of art to transform and inspire. Link in bio for a closer look. #ContemporaryArt #DreamBrothersGallery #ArtLovers #NewArtwork #InspiringArt
• •Facebook Announcement (for an upcoming exhibition): Experience a convergence of global talent. Dream Brothers Gallery is thrilled to announce our upcoming exhibition, '[Exhibition Title],' featuring diverse voices that challenge perspectives and ignite the imagination. Join us in celebrating creativity and the universal language of art. Opening [Date]. #ArtExhibition #GlobalArtists #CulturalEnrichment #SupportArt #DreamBig
• •Website "About Us" Snippet: At Dream Brothers, we believe art is more than an object; it's an experience, a conversation, a catalyst for change. We are passionately committed to bringing visionary artists and art enthusiasts together in a space that is both welcoming and inspiring.
• •Email Newsletter (to subscribers): Dear Art Lover, This month, we invite you to explore the innovative spirit of contemporary art with Dream Brothers. Discover new arrivals that speak to the soul, learn about the creators shaping our cultural landscape, and find that piece which resonates deeply with your own story. Let's embark on this artistic journey together. [Link to Gallery]
• •Pinterest Board Description (for "Abstract Expressions"): Dive into the world of Abstract Expressions. A curated collection where color, form, and texture evoke pure emotion and challenge perception. Fuel your passion for the innovative and the unseen. #AbstractArt #ContemporaryGallery #ArtInspiration #DreamBrothers