Brand Tone

Caring & Compassionate, Educational & Informative, Empowering, Authentic & Trustworthy, Positive & Hopeful

Brand Values

• •Health & Wellbeing
• •Protection
• •Authenticity
• •Quality & Craftsmanship
• •Community Support
• •Customer Focus
• •Environmental Consciousness
• •Boldness & Creativity

Best Practices

• •Lead with Empathy and Personal Connection: Start with the "why" behind the brand – the founder's story and the genuine desire to help people. This builds an immediate connection and establishes a caring tone.
• •Educate, Don't Just Sell: Provide clear, concise information about Shungite and EMF protection. Avoid overly technical jargon, but explain the benefits in an accessible way. This reinforces the informative and trustworthy aspects of the brand.
• •Use Positive and Empowering Language: Focus on the solutions and benefits (e.g., "live healthier," "feel secure," "empower your wellbeing") rather than dwelling solely on fear or problems. This creates a hopeful and empowering tone.
• •Highlight Authenticity and Quality: Consistently mention the genuine source of Shungite, the handcrafted nature of the products, and the commitment to quality materials. This builds trust and reinforces the brand's value proposition.
• •Maintain a Consistent Voice of Care and Community: Remind the audience that they are supporting a woman-owned small business that gives back to its community. Use warm, approachable language that reflects this supportive ethos.

Social Perception

Customers generally perceive Karelia Creations positively, appreciating the products' beauty and the perceived protective benefits of Shungite. The brand is seen as a trustworthy source for authentic Shungite. Customer service is often highlighted as responsive and helpful. The personal story of the founder resonates with some customers, adding a layer of trust and purpose to the brand. The focus on EMF protection appeals to a niche audience concerned about the potential health effects of technology. There's an appreciation for the "handmade" and "Made in USA" aspects, as well as the support for a woman-owned business.

Copy Examples

• •Headline: Protect Your Peace in a Digital World. Body: "In an age filled with technology, Karelia Creations offers a touch of nature's ancient wisdom. Our authentic Shungite jewelry is more than an accessory; it's your daily shield, handcrafted with love to help you and your family thrive. Feel the calm, embrace the balance."
• •Headline: The Karelia Promise: Genuine Shungite, Genuine Care. Body: "Born from a personal journey to find wellness, we bring you 100% authentic Shungite, direct from Karelia, Russia. Each piece is thoughtfully designed and handcrafted in the USA, supporting moms and teens in our community. Wear your protection with confidence and style."
• •Headline: Empower Your Wellbeing. Naturally. Body: "Worried about EMFs? Discover the natural power of Shungite. Karelia Creations is dedicated to educating and providing beautiful, effective solutions for a healthier digital life. From our family to yours, experience the difference."
• •Headline: More Than Jewelry – It's Your EMF Guardian Angel. Body: "Our founder’s story fuels our mission: to offer you beautifully crafted Shungite pieces that do more than adorn – they protect. Feel secure knowing each item is made with authentic materials and a deep commitment to your well-being."
• •Headline: Live Vibrantly, Protected by Shungite. Body: "Don't let unseen stressors dim your light. Karelia Creations’ unique Shungite accessories are designed to harmonize your energy and shield you from EMFs. Embrace a healthier, more balanced life with pieces that are as beautiful as they are powerful."