Brand Tone

sentimental, artistic, and appreciative (of pets and the bond with their owners)

Brand Values

• •Love for Pets: Central to their offering is the celebration of pets and the emotional connection people have with them.
• •Artistic Expression & Personalization: The brand values creating unique, personalized artworks that capture the essence of each pet.
• •Quality & Craftsmanship: Implied in the offering of custom portraits is a value for delivering a high-quality, lasting product.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, core message, and specific dos and don'ts for language, including preferred vocabulary and phrases that resonate with pet lovers and art appreciators.
• •Focus on "You" and "Your Pet": Center the language around the customer and their beloved animal companion. Use empathetic and relatable terms that acknowledge the deep emotional connection.
• •Highlight the Artistry and Uniqueness: Emphasize the custom nature of the portraits. Use descriptive words that convey craftsmanship, creativity, and the transformation of a photo into a unique art piece.
• •Use Emotionally Resonant Language: Words like "cherish," "beloved," "unforgettable," "heartwarming," and "devotion" can effectively convey the sentimental value of the products.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, social media, email marketing, and any customer service interactions is aligned, reinforcing the brand's personality at every touchpoint.

Social Perception

Due to the overwhelming number of results for "Dwarka" city and the low trust score noted by Scamadviser for drawka.com, direct customer reviews and broad public perception specifically for "Drawka" pet portraits were not readily available in the search results. The Scamadviser result indicates potential trust issues or a lack of established online presence. The Facebook page shows positive engagement on posts. Instagram and TikTok content also aims to be engaging and visually appealing.

Copy Examples

• •Headline: "Immortalize Your Furry Friend. Turn Cherished Photos into Timeless Art."
• •Social Media Post: "That look of pure love, captured forever. ❤️ Our artists pour their hearts into creating stunning portraits that celebrate the unique bond you share with your pet. Swipe to see the magic! #DrawkaPets #PetPortrait #CustomArt #DogLove #CatLove"
• •Product Description Snippet: "More than just a portrait, it's a masterpiece of memories. Each stroke is crafted with care, transforming your favorite pet photo into a work of art that will warm your home and heart for years to come."
• •Email Subject Line: "A Special Gift for Your Best Friend (and You!)"
• •Promotional Copy: "Capture their unique personality. For a limited time, get [Offer] on your custom pet portrait and keep those precious moments alive forever. Because every wagging tail and gentle purr deserves to be celebrated."