Brand Tone

professional, direct, and confident

Brand Values

• •Quality and Durability
• •Customer-Centricity and Trust
• •Value and Accessibility
• •Australian Made
• •Expertise and Efficiency

Best Practices

• •Always prioritize mentioning "Australian-made" and "316 marine grade stainless steel" in your marketing copy.
• •Use clear, unambiguous language and prominently state guarantees and warranties; your confidence builds trust.
• •Provide clear technical details and installation guides to educate customers.
• •Use testimonials and your money-back guarantee as proof of your commitment to the customer.
• •Avoid slang, overly casual phrasing, or excessive use of emojis, maintaining a professional voice.

Social Perception

Reliable source for high-quality, well-made drains, viewed as trustworthy and delivering on promises of quality and service.

Copy Examples

• •Australian-Made 316 Marine Grade Steel Drains. Built for life. Backed by a lifetime warranty.
• •Planning a bathroom renovation? Don’t settle for less. Our Australian-made shower grates are manufactured from 316 marine grade stainless steel for ultimate durability. Fast delivery and custom options available. Shop the range.
• •Achieve a seamless, modern finish in your bathroom with our Tile Insert TL Series. Manufactured in Australia from premium 316 stainless steel, it offers superior corrosion resistance. We are the manufacturer, guaranteeing you the best quality at the best price. 100% satisfaction guaranteed.
• •From custom curves to specific outlet positions, we manufacture drains to your exact specifications. Our expert team ensures a perfect fit for any project, big or small. All our products are WaterMark certified, ensuring they meet Australian standards. Design your own today.
• •Subject: Quality Drains, Direct from the Manufacturer. As a fellow professional, you know quality matters. We manufacture our 316 stainless steel drains right here in Australia, offering trade pricing on standard and custom orders. Get the quality your clients deserve with the efficiency you need. Open a trade account today.