Brand Tone

Enthusiastic, Playful, Health-Conscious, Informative, Confident, Innovative

Brand Values

• •Quality
• •Health & Wellness
• •Innovation
• •Customer Satisfaction
• •Joy & Enjoyment
• •Sustainability

Best Practices

• •Highlight the unique "dual spoon-shaped design" and its benefits for dipping.
• •Emphasize the organic, non-GMO, gluten-free, and vegan attributes.
• •Use enthusiastic and playful language to convey the joy of snacking.
• •Provide informative content about healthy snacking and clean eating.
• •Address the potential confusion with Hormel's "Double Dippable Chips" by clearly differentiating the product.

Social Perception

Perceived as a provider of high-quality, healthy, and tasty snacks that cater to specific dietary needs. The brand cleverly turns the concept of "double dip" into a product feature, highlighting the benefits of its unique design.

Copy Examples

• •"Dig In & Eat Up!" - Double Dip Chips, the world's first double-sided premium corn chip!
• •"Inferno of Flavor" - Experience the zesty kick of our Jalapeño chips!
• •Our organic, non-GMO, and gluten-free chips are perfect for your clean-eating diet.
• •Discover the revolutionary dual spoon-shaped design for the ultimate dipping experience.
• •Snack happy with Double Dip Chips, bringing joy to your taste buds with every bite!