Brand Tone

Elegant, Sophisticated, Exclusive, Luxurious, Passionate, Story-Driven, Customer-Centric, Value-Oriented, Modern, Timeless

Brand Values

• •Elegance and Sophistication
• •Exclusivity
• •Quality (prata 925, ouro 18k)
• •Customer Satisfaction
• •Creating Memories
• •Innovation with Classic Essence

Best Practices

• •Focus on storytelling: Incorporate the brand's value of jewelry telling stories and being part of special moments.
• •Use evocative language to describe the feeling of wearing the jewelry, not just the materials.
• •Highlight the brand's commitment to quality materials and craftsmanship.
• •Emphasize the timelessness and modern blend of the designs.
• •Always keep the customer at the center, speaking directly to their desires and aspirations.

Social Perception

Dorelle Joias aims to be perceived as a provider of high-quality, luxurious semi-joias that are part of special moments. They want to be seen as elegant, sophisticated, and customer-centric, offering unique pieces that tell a story and create lasting memories.

Copy Examples

• •"Discover pieces that tell your unique story."
• •"Dorelle Joias: The Shine That Delights, The Luxury You Deserve!"
• •"Adorn yourself with elegance. Our exquisite semi-joias are crafted for your unforgettable moments."
• •"Experience the allure of timeless design, meticulously crafted with passion and precision."
• •"Celebrate your achievements with a touch of luxury. Each piece tells a story of elegance and grace."