Brand Tone

Confident and Efficacious, Trustworthy and Transparent, Supportive and Empowering, Direct and Informative, Proudly American

Brand Values

• •Quality
• •Transparency
• •Efficacy
• •Customer Well-being
• •Integrity/Honesty
• •American Made
• •Customer-centricity

Best Practices

• •Prioritize Transparency and Honesty: Always clearly list ingredients, dosages, and sourcing where appropriate. Avoid hype or unsubstantiated claims. Back up statements with facts or references to testing/quality control.
• •Maintain a Confident and Empowering Voice: Use strong verbs and assured language when describing product benefits. Focus on how the products help customers achieve their goals and improve their well-being.
• •Consistently Emphasize Quality and American Made: Regularly incorporate phrases like "high-quality ingredients," "rigorously tested," "GMP certified," and "Made in the USA" where relevant to reinforce these core values.
• •Be Direct and Informative: Get straight to the point about what the product is, what it does, and who it's for. Use clear, concise language that is easy for the target audience to understand. Avoid overly technical jargon unless explained.
• •Foster a Supportive Community Feel: When addressing customers (e.g., in email marketing, social media, or website copy), use language that shows you understand their health journey and are there to support them. Highlight customer success stories and testimonials when appropriate.

Social Perception

Positive Customer Experiences, Trustworthy (with caveats), Focused on Performance and Wellness, Known for Specific Supplements

Copy Examples

• •Headline: Unlock Your Potential. Naturally. Body: At Dorado Nutrition, we deliver high-potency, American-made supplements you can trust. Our rigorously tested formulas are designed to help you conquer your goals, in the gym and in life. Experience the Dorado difference.
• •Headline: Transparency You Can Feel. Results You Can See. Body: Tired of mystery ingredients? We are too. Dorado Nutrition is committed to 100% transparency, providing clean, effective supplements formulated with the highest quality, globally-sourced ingredients, all manufactured in the USA. Know what you're taking. Feel the power.
• •Headline: Fuel Your Ambition. The American Way. Body: As a proudly American company, Dorado Nutrition is dedicated to fueling your drive with premium supplements. From enhanced focus to peak physical performance, our products are crafted to support your journey to becoming your best self.
• •Headline: More Than Supplements. A Commitment To Your Well-being. Body: Our mission is simple: to empower your health journey. Dorado Nutrition provides expertly formulated supplements, backed by science and a commitment to quality. We're not just selling products; we're building a healthier you, for life.
• •Headline: Elevate Your Every Day. Body: Whether you're an athlete striving for more or simply seeking to optimize your daily wellness, Dorado Nutrition offers the targeted support you need. Discover our range of high-quality, rigorously tested supplements and start living your best life today.