Brand Tone

Friendly and Approachable, Playful and Quirky, Heartfelt and Sentimental (for pet portraits), Enthusiastic and Engaging, Community-Focused

Brand Values

• •Creativity and Artistry
• •Personalization and Uniqueness
• •Quality
• •Customer Happiness and Connection
• •Passion
• •Community and Local Support
• •Comfort and Style (for clothing/boutique items)

Best Practices

• •Embrace Playful Enthusiasm: Inject personality with fun, upbeat language, and don't be afraid of a little quirkiness, especially for boutique items. Use emojis where appropriate to enhance the friendly feel.
• •Balance with Heartfelt Connection: When talking about custom pet portraits, shift to a more sentimental and warm tone, emphasizing the emotional bond and memory-making aspect.
• •Stay Conversational and Approachable: Write like you're talking to a friend. Avoid overly formal language or jargon. Keep sentences relatively simple and direct.
• •Highlight "Handmade" and "Local": Consistently weave in terms like "hand-poured," "hand-drawn," "artisan," "shop local," and "Winston-Salem" to reinforce brand values of craftsmanship and community.
• •Be Visually and Verbally Cohesive: Ensure that the playful, creative, and heartfelt elements seen in the product designs and social media visuals are mirrored in the language used across all platforms – from website copy to social media captions and ad creatives.

Social Perception

Positive for Pet Portraits, Positive for Boutique and Coffee Bar, Seen as a "Small Business with a Big Heart", Engaged Community

Copy Examples

• •Pet Portrait Ad - Instagram: Capture that goofy grin forever! 🐾 Our artists pour their hearts into every hand-drawn Doodlation, creating a unique masterpiece that celebrates your furry best friend. More than just a portrait, it's a memory you can hold. #Doodlations #PetLove #CustomArt #ForeverFriend
• •Boutique Candle Promotion - Facebook: Light up your life (and living room!) ✨ Our hand-poured luxury candles are crafted with love right here in Winston-Salem. Get cozy with scents that feel like a warm hug. Swing by Doodlations Coffee Bar & Boutique or shop online! #DoodlationsBoutique #HandmadeHappiness #ShopLocalWSNC #CozyVibes
• •New Apparel Arrival - TikTok Script: (Upbeat music, showing someone playfully modeling a quirky t-shirt) New tee drop alert! 🤪 Unleash your fun side with 'The Inez' – because life’s too short for boring clothes! Stars, leopard print, and a whole lotta personality. Grab yours at Doodlations! #DoodlationsStyle #QuirkyFashion #ShopSmall #WSNCfashion
• •Coffee Bar Invite - Instagram Story: Morning fuel or afternoon pick-me-up? ☕️✨ We’re brewing up happiness (and amazing coffee!) at Doodlations. Come say hi, grab a latte, and browse our latest boutique treasures. Your daily dose of delight awaits! 📍12945 Old US Hwy 52, Winston-Salem. #DoodlationsCoffee #WSNCcoffee #SupportSmallBiz #ButFirstCoffee
• •General Brand Post - Facebook/Instagram: From playful pet portraits that capture pure joy, to handcrafted goodies that make your day a little brighter – Doodlations is all about creativity, quality, and a whole lot of heart. ❤️ Whether online or at our Winston-Salem boutique, we’re here to bring a smile to your face! #Doodlations #CreativeCommunity #SmallBusinessBigHeart #ArtAndMore