Brand Tone

Aspirational yet Accessible, Trend-Focused and Fashion-Forward, Direct and Informative (Product-Centric), Primarily Dutch-Oriented in Social Engagement

Brand Values

• •Value for Money
• •Quality and Exclusivity
• •Style and Trend Awareness
• •Customer Convenience
• •Variety

Best Practices

• •Always Emphasize "Luxury For Less": Consistently weave in the message of obtaining high-quality, exclusive, or designer brands at a good value. This is a core differentiator.
• •Highlight Brand Names: Prominently feature the recognized brands they carry, as this is a major draw for their target audience.
• •Maintain a Confident and Stylish Voice: The language should reflect the fashion-forward nature of the products. Use words that evoke style, exclusivity, and trendiness.
• •Keep it Clear and Direct: While aspirational, the copy should also be easy to understand and clearly communicate offers, benefits (like fast shipping), and calls to action.
• •Localize Appropriately but Maintain Brand Core: While social media can be more colloquial and in Dutch, ensure the core brand message of accessible luxury and trendiness is consistent across all English-language communications aimed at a broader audience.

Social Perception

The primary perception seems to be that of a retailer of desirable menswear brands, particularly within the Netherlands.

Copy Examples

• •Headline: Upgrade Your Style: Luxury Menswear, Smarter Prices. Body: Discover the latest collections from Stone Island, Dsquared2, and more at Donelli. Get the exclusive look you want, for less than you'd expect. Shop now and experience fast shipping from our store in Breda.
• •Headline: Donelli Outlet: Premium Brands, Unbeatable Deals. Body: Your favorite designer labels just became more accessible. Explore the Donelli Outlet for exclusive menswear from top brands at prices that will impress. Limited stock – don't miss out!
• •Headline: New Arrivals: The Freshest Drops in Men's Fashion. Body: Stay ahead of the trends with Donelli. We've just unpacked the newest pieces from Malelions, In Gold We Trust, and Purewhite. Elevate your wardrobe today.
• •Headline: The Donelli Difference: Exclusive Brands, Exceptional Value. Body: Why choose Donelli? We bring you the most sought-after names in men's fashion, paired with a commitment to quality and accessible luxury. Visit us online or in Breda.
• •Headline: From Italy with Style: Shop Authentic Designer Menswear. Body: Experience the finest in Italian and international menswear at Donelli. Curated for the modern man who values quality, style, and smart shopping.