Brand Tone

Artistic & Elegant, Authentic & Passionate, Proud & Confident, Empowering & Feminine, Approachable & Warm

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Originality
• •Mexican Heritage
• •Artistic Expression
• •Empowerment
• •Timelessness
• •Passion & Creativity

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., elegant, authentic, empowering, artistic, proud), a brand mission statement, and examples of do's and don'ts for language.
• •Always Highlight Core Values: Weave in mentions of 'handmade,' 'Hecho en México,' 'Taxco silver,' 'author jewelry,' design inspirations (art, nature), and the empowering aspect in a natural way across all communications.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy matches the aesthetic of the visuals (e.g., if photos are elegant and minimalist, the copy should reflect that, not be overly casual or loud).
• •Engage Authentically: When interacting with customers on social media or email, maintain the warm, appreciative, and passionate tone. Personalize responses where possible.
• •Storytelling over Hard Selling: Focus on the inspiration behind collections, the craftsmanship, and how the jewelry makes one feel, rather than just listing product features and prices. Connect emotionally with the audience.

Social Perception

The brand is perceived as beautiful, unique, and high-quality Mexican jewelry, with a connection to heritage and skilled craftsmanship.

Copy Examples

• •Instagram Post (Showcasing a new collection inspired by nature): Immerse yourself in the quiet whisper of the wild. Our new 'Terra' collection, handcrafted in luminous .925 Taxco silver, captures the organic elegance of the earth. Each piece, a testament to nature's artistry, designed to empower your unique essence. Discover the collection – link in bio. ✨ #Donadoha #HechoEnMexico #JoyeriaDeAutor #SilverJewelry #NatureInspired
• •Website Banner (Homepage): Donadoha: Where Mexican heritage meets contemporary artistry. Discover handcrafted silver jewelry, designed to tell your story with elegance and authenticity.
• •Product Description (for a minimalist silver ring): Simplicity, redefined. Our 'Luz' ring, meticulously handcrafted from .925 Taxco silver, embodies the beauty of minimalist design. A timeless piece, perfect for everyday elegance or as a subtle statement of your empowered style. Wear a piece of Mexican artistry. #DonadohaJoyeria #MinimalistJewelry #HandmadeSilver
• •Email Newsletter Subject Line (for a special promotion): ✨ An Exclusive Treat: Embrace Your Radiance with Donadoha's Artistry (Email body excerpt): At Donadoha, we believe every woman deserves to shine. For a limited time, discover [Offer details] and adorn yourself with jewelry that’s as unique and passionate as you are. Handcrafted with love in Taxco.
• •"Our Story" Snippet (for social media or website): Born from a passion for Mexican artistry and a desire to empower, Donadoha is more than just jewelry. It's a celebration of authentic design, handcrafted quality, and the timeless elegance found in every unique piece. Gabriela Sánchez, founder and designer, invites you to explore our universe of contemporary silver.