Brand Tone

Passionate & Enthusiastic, Approachable & Friendly, Informative & Educational, Trustworthy & Authentic, Aspirational yet Accessible

Brand Values

• •Passion for Perfumery
• •Accessibility/Democratization of Luxury
• •Quality & Authenticity
• •Customer Satisfaction & Experience
• •Innovation
• •Ethics & Transparency

Best Practices

• •Always Lead with Passion: Infuse genuine enthusiasm for perfumery into every piece of content. Use vivid, sensory language when describing scents.
• •Educate and Empower: Continue to explain the benefits of decants, demystify perfume terminology, and offer selection guidance. This positions the brand as a helpful expert.
• •Maintain a Friendly & Approachable Voice: Use conversational language, emojis where appropriate (especially on social media), and engage directly with customer comments and questions. Avoid overly technical or snobbish jargon.
• •Reinforce Trust and Authenticity: Regularly mention the '100% original' guarantee and highlight secure shopping and reliable delivery to build and maintain customer confidence.
• •Speak the Language of Accessibility: While showcasing luxury products, consistently emphasize the affordability and convenience of the decant model. Frame it as a smart way to experience high-end fragrances.

Social Perception

Customers likely see Dom Parfums BR as a gateway to exploring a wide range of authentic perfumes without a hefty financial commitment. The concept of decants is highly appealing for fragrance enthusiasts who want variety or wish to test a scent thoroughly before buying a full bottle. The brand is perceived as knowledgeable and passionate about perfumery, acting as a guide for consumers. There's an appreciation for the 'try before you buy' model, which reduces the risk of expensive blind buys. The active and friendly social media presence likely fosters a sense of community and trust. Users on TikTok, for example, engage with perfume review content.

Copy Examples

• •Headline: Stop Dreaming About It, Start Wearing It. ✨ Body: Your next signature scent is waiting. Explore dozens of original imported perfumes with our affordable decants. Discover your new obsession, one spray at a time. #DomParfumsBR #PerfumeLove #Decant счастье (Russian for 'happiness' - using a foreign word for 'luxury' can be a tactic, ensure it aligns if used)
• •Headline: Unlock a World of Fragrance. 🗝️ Body: Why commit to one when you can explore them all? Dom Parfums BR brings you 100% original perfume decants, so you can date your perfumes before marrying one! 😉 Which scent will you try next?
• •Headline: Passion Bottled. Quality Delivered. 💖 Body: From our hearts to your hands. At Dom Parfums BR, we're perfume lovers first. That’s why every decant is guaranteed authentic, packed with care, and sent to you FAST. Experience the difference passion makes.
• •Headline: Your Scent Story Starts Here. 📖 Body: Don't just wear a fragrance, discover the notes that tell *your* story. Our collection of decants lets you explore rare and popular perfumes, find your perfect match, and express your unique style. What will your scent say today?
• •Headline: Weekend Mood: Smelling Incredible. 😎 Body: Got plans? We’ve got the perfect finishing touch. 😉 Elevate your vibe with a new luxury scent from Dom Parfums BR. Easy to choose, easy to love, easy on your wallet. Shop decants now! #FragranceFriday #LuxuryForLess