Brand Tone

Practical, welcoming, service-oriented, and trustworthy.

Brand Values

• •Ethics
• •Transparency
• •Respect
• •Commitment
• •Quality
• •Customer Satisfaction
• •Loyalty

Best Practices

• •Maintain a consistent tone across all marketing materials, ensuring it reflects the brand's values of ethics, transparency, respect, commitment, and quality.
• •Clearly differentiate the 'Pisos e Revestimentos' branch, possibly under a sub-brand, to avoid confusion with the core religious and home decor product lines.
• •Emphasize customer satisfaction and efficient service in all communications to reinforce the brand's service-oriented approach.
• •Use storytelling to connect with customers on an emotional level, highlighting the history and significance of the religious items and the quality and style of the home decor items.
• •Actively solicit and respond to customer feedback to demonstrate a commitment to continuous improvement and build customer loyalty.

Social Perception

To be perceived as a trustworthy, ethical, and customer-focused brand that offers quality products and services, while also catering to diverse customer needs through specialized sections without diluting the core brand identity.

Copy Examples

• •"At Galeria Dom Filipe, we are committed to providing you with quality products and efficient service. Your satisfaction is our priority."
• •"Discover our diverse range of religious articles, home decor, and jewelry. Ethically sourced and designed with respect."
• •"Need flooring solutions? Visit our specialized section for 'Pisos e Revestimentos' on TikTok @galeriadomfilipepisos for the latest trends and installation tips."
• •"We value your feedback! Help us improve our services by sharing your experience with Galeria Dom Filipe."
• •"Transparency and quality are at the heart of everything we do. Shop with confidence at Galeria Dom Filipe."