Brand Tone

Professional and Expert, Elegant and Refined, Customer-centric and Solution-oriented, Traditional yet Innovative

Brand Values

• •Quality
• •Customization
• •Craftsmanship & Tradition
• •Innovation
• •Customer Satisfaction & Service
• •Elegance & Style

Best Practices

• •Emphasize Quality and Craftsmanship: Always weave in mentions of "Made in Italy," high-quality materials, attention to detail, and the brand's heritage and expertise. This reinforces the core value proposition.
• •Maintain a Professional and Elegant Vocabulary: Use sophisticated but accessible language. Avoid overly casual slang or jargon that doesn't align with the brand's refined image. Focus on words that evoke luxury, comfort, and durability.
• •Highlight Customization and Solutions: Frame products not just as items, but as solutions to client needs – whether it's enhancing a hotel's brand or creating a luxurious home environment. Stress the bespoke nature of their offerings.
• •Be Visually Consistent: Ensure that the tone of the copy is mirrored in the quality and style of the accompanying visuals (photos, videos). Images should be high-quality, showcasing the elegance and detail of the products.
• •Speak to the Target Audience Appropriately: While maintaining the core tone, slightly adapt the emphasis for different segments. For B2B, focus on durability, customization for branding, and ROI. For B2C, highlight comfort, style, and the creation of a beautiful personal space.

Social Perception

Reliable B2B Partner, Purveyor of Italian Quality, Specialized and Niche, Professional and Trustworthy

Copy Examples

• •For a Hotel Client (Website Banner): Elevate Your Guest Experience with Domakale. Forty years of Italian textile mastery, tailored to your brand. Discover bespoke linens that speak volumes of quality and refinement.
• •Instagram Post (Showcasing a new collection): Introducing the 'Serena' Collection. Where innovative design meets timeless Apulian craftsmanship. Experience the touch of luxury, uniquely Domakale. #Domakale #MadeInItaly #LuxuryLinens #HotelDesign #ItalianTextiles
• •Facebook Ad (Targeting Restaurant Owners): Set the table for excellence. Domakale offers customizable tablecloths and napery, blending durability with sophisticated Italian style. Create an unforgettable dining ambiance. Request your personalized consultation today.
• •Product Description (For a high-end bed linen set): Indulge in the art of Italian sleep. Our 600-thread-count percale linens, crafted from the finest Egyptian cotton, offer unparalleled softness and breathability. A testament to decades of tradition and a passion for detail, designed for discerning comfort. #DomakaleHome #ItalianBedding #LuxuryLifestyle
• •Email to a Potential B&B Client: Dear [Client Name], At Domakale, we understand that every detail contributes to a memorable stay. For 40 years, we've partnered with establishments like yours to provide exquisite, Made in Italy textiles that reflect unique charm and quality. From bespoke bed linens to plush bath towels, let us help you craft an exceptional guest experience. Explore our customizable solutions at [website link] or schedule a complimentary consultation.