Brand Tone

Traditional and Heritage-Focused, Passionate and Convivial, Quality-Oriented and Striving for Excellence, Authentic and Terroir-Driven, Welcoming and Inviting

Brand Values

• •Tradition & Heritage
• •Excellence & Quality
• •Authenticity & Terroir
• •Passion
• •Conviviality & Sharing
• •Respect for Nature

Best Practices

• •Emphasize Heritage and Storytelling: Consistently weave in the narrative of the domaine's long history, family involvement, and the idea that each wine tells a story of the terroir and their passion.
• •Use Warm, Inviting, and Convivial Language: Employ words that evoke a sense of sharing, friendship, and the joy of wine. Phrases like "share with you," "celebrate together," "moments of conviviality" should be staples.
• •Highlight Quality and Scarcity (Subtly): Reinforce the "produce little, but aim for excellence" philosophy to convey exclusivity and craftsmanship without sounding arrogant. Focus on the care and meticulousness of the process.
• •Maintain Authenticity and Connection to Place: Always link the wines back to the specific Meursault terroir, its unique characteristics, and the domaine's role as custodians of that land.
• •Be Personal and Passionate: Write from a perspective that clearly shows a deep love and understanding of winemaking. Avoid overly technical jargon unless explaining a specific aspect of their craft, and always bring it back to the experience and passion.

Social Perception

Traditional, smaller-scale, quality-focused Burgundy producer, legitimate and respected estate in Meursault, producer of wines that reflect their specific terroir, particularly known for Chardonnay from Meursault.

Copy Examples

• •Headline: Domaine Gathelier: Over 150 Years of Meursault Heart, Bottled for Your Table. Body: Step into a story centuries in the making. At Domaine Gathelier, we don't just make wine; we cultivate heritage. Each bottle from our 3-hectare estate is a testament to family tradition and our pursuit of excellence. Discover the soul of Meursault, shared with passion.
• •Product Snippet (for a Meursault): Our Meursault: More Than a Wine, It's a Legacy. Body: Taste the history of Meursault in every glass. Crafted with generations of wisdom and a commitment to 'little, but excellent,' this Chardonnay embodies the unique spirit of our terroir. Perfect for moments of shared joy and refined taste.
• •About Us Excerpt: We Are Storytellers, Our Wines Are the Tales. Body: For over a century and a half, Domaine Gathelier has been rooted in the heart of Meursault. We believe that every vine, every grape, and every bottle holds a narrative of our land and our dedication. Join us in celebrating this enduring passion, one exquisite sip at a time.
• •Call to Action (Visit Us): Experience the Warmth of Domaine Gathelier. Body: We invite you to our home in Meursault. Walk our vineyards, explore our cellars, and share in the convivial spirit that defines Domaine Gathelier. Reserve your tasting today and become part of our story.
• •Social Media Post (if they had one, focusing on tradition): From Our Family to Yours: The Enduring Spirit of Burgundian Winemaking. Body: Since 1866, the Gathelier family has poured its heart into crafting exceptional wines in Meursault. Our philosophy is simple: respect tradition, cherish the land, and aim for excellence in every bottle. What traditions do you cherish? #DomaineGathelier #Meursault #BurgundyWine #FamilyHeritage #WineTradition