Brand Tone

Professional and Informative, Direct and Clear, Trustworthy and Reliable, Slightly Commercial/Promotional

Brand Values

• •Safety and Protection
• •Quality and Efficacy
• •Accessibility
• •Reliability and Trustworthiness
• •Technological Integration
• •Italian Identity (for some products)

Best Practices

• •Prioritize Clarity and Accuracy: Given the medical nature of the products, all claims must be factually correct, and language should be unambiguous. Avoid hyperbole; focus on specifications, certifications, and tangible benefits (e.g., "filters >95% of airborne particles" rather than "the ultimate protection").
• •Maintain a Professional Voice: Even in more casual channels like social media, uphold a professional demeanor. This means avoiding slang, overly casual emojis, or humor that could undermine the seriousness of health and safety. The voice should be helpful and informative.
• •Emphasize Trust Markers: Consistently reference certifications (CE, ISS), "Made in Italy" where applicable, and adherence to quality standards in product descriptions, posts, and even customer service interactions. This reinforces reliability.
• •Focus on User Benefit (Safety & Wellbeing): Frame product features in terms of how they benefit the user’s health, safety, and peace of mind. For example, "Individually sealed for hygiene" or "Soft earloops for extended comfort."
• •Develop Key Messaging Pillars: Create a set of core messages around safety, quality, and reliability that can be adapted for different platforms and products. This ensures that while the specific wording might change, the underlying values and tone remain consistent across all communications. Ensure any technical details are explained simply where possible, or that their relevance to the user is clear.

Social Perception

As a Supplier of Essential Medical Goods, Focused on Product Functionality, Reliable for Certified Products, Italian Consumers/Businesses, Mixed (based on Amazon reviews), Online Retail Presence

Copy Examples

• •Headline: Certified Protection You Can Rely On. Body: Dolomiti Medical FFP2 masks are CE certified and individually sealed, ensuring high filtration and a secure fit for your daily safety. Breathe confidently. (Tone: Trustworthy, Direct)
• •Headline: Your Health. Our Priority. Body: From official IIR surgical masks to precise diagnostic tools, Dolomiti Medical provides quality-tested medical supplies. Equipping you for a healthier tomorrow. (Tone: Professional, Caring yet Authoritative)
• •Headline: Italian Quality, Global Standards. Body: Our "Made in Italy" surgical masks are produced under strict guidelines from the Istituto Superiore di Sanità. Experience the Dolomiti Medical standard of protection. (Tone: Trustworthy, Quality-focused)
• •Headline: Stay Informed. Stay Protected. Body: Monitor your vital signs with accuracy. Our range of oximeters and thermometers offers reliable readings when you need them most. Knowledge for your wellbeing. (Tone: Informative, Empowering)
• •Headline: Essential Protection, Delivered. Body: Shop our comprehensive range of medical supplies online. Dolomiti Medical makes it simple to access the certified products you need for personal and professional care. (Tone: Direct, Accessible, Professional)