Brand Tone

Empowering, Inclusive, Glamorous, Friendly, Innovative, Helpful

Brand Values

• •Quality & Luxury
• •Accessibility & Affordability
• •Innovation
• •Vegan & Eco-Friendly
• •Customer-Centricity & Support
• •Ease of Use & Time-Saving

Best Practices

• •Use inclusive language like 'Dolls' or 'Hey Dolls!' to address the audience.
• •Highlight the ease of use and time-saving benefits of the products.
• •Emphasize the vegan and eco-friendly aspects of the brand.
• •Showcase customer testimonials and reviews to build trust and credibility.
• •Focus on the brand's innovative solutions, like magnetic lashes, and their problem-solving abilities.

Social Perception

High-quality, innovative, ethical, trusted, inclusive, good value, go-to for fuss-free lashes

Copy Examples

• •Hey Dolls! Get ready to bat those lashes with our fuss-free falsies, perfect for everyone regardless of age or experience!
• •Achieve red carpet glamour in seconds with our easy-to-use magnetic lashes. No glue, no mess, just instant fabulousness!
• •Dollbaby London is proud to be vegan and eco-friendly. Our lashes are cruelty-free and our packaging is 100% recyclable. Look good, feel good, do good!
• •Struggling with lash application? Our innovative adhesive eyeliner makes it a breeze. Say goodbye to sticky glue and hello to flawless lashes!
• •We're not just about lashes, we're about empowering you to feel confident and beautiful. Whether you're a beginner or a beauty guru, we've got you covered!