Brand Tone

Caring and Empathetic, Trustworthy and Knowledgeable, Solution-Oriented, Friendly and Approachable, Proudly Australian

Brand Values

• •Health and Wellness
• •Quality Ingredients
• •Transparency and Integrity
• •Problem Solving/Empathy
• •Sustainability
• •Australian Made

Best Practices

• •Lead with Empathy: Always remember the core story of Xigua. Frame product benefits around solving a customer's (and their pet's) problem with care and understanding.
• •Prioritize Transparency: Be open and honest about ingredients, sourcing (Australian), and processes (dehydration, eco-friendly packaging). Avoid overly salesy or hyped-up language; let the quality speak.
• •Educate and Inform: Share knowledge about pet nutrition and the benefits of specific ingredients, like in their blog posts. This reinforces trustworthiness and positions the brand as an expert.
• •Use Relatable Language: While maintaining a professional and knowledgeable stance, incorporate friendly and warm terms ("furry friend," "pup"). The personal story of Xigua allows for a slightly more informal, heartfelt connection.
• •Maintain an Australian Identity: Where appropriate, subtly weave in the "Proudly Australian" aspect, connecting to local sourcing and quality. This can build trust and appeal to a local market.

Social Perception

Highly Positive based on available reviews, Seen as a solution provider, Trusted for quality, The brand seems to be perceived as a caring and responsible provider of healthy dog treats.

Copy Examples

• •Headline (Problem/Solution Focused): Sensitive Tummy? Happy Dog. Discover the treat that changed our Xigua’s life – and can change yours too. Real ingredients, real relief, real happy.
• •Social Media Post (Community Focused): Meet our inspiration, Xigua! Her tummy troubles led us to create Bags to Bones. We're dedicated to helping your furry family member thrive with delicious, all-natural, Aussie-made treats. What health journey is your pup on? Share with our pack! #BagsToBonesFamily #SensitiveDogTreats #AustralianMade
• •Product Description Snippet (Benefit-Driven): Finally, a treat you can trust. Our single-protein Kangaroo & Pumpkin chips aren't just delicious – they're vet-researched and Xigua-approved for happy digestion and wagging tails. No nasties, just pure, Aussie goodness. Because a healthy gut means a happy pup!
• •Email Subject Line (Intrigue/Value): Is Your Dog's Poo... Less Than Perfect? We Can Help!
• •About Us Page Excerpt (Storytelling): It started with Xigua, our Frenchie with a not-so-funny tummy. Countless vet visits and diet trials left us frustrated. So, we rolled up our sleeves and got to work. Bags to Bones is more than just treats; it's our journey to give every dog, especially those with sensitivities, the joy of a delicious, healthy snack. Crafted with love, backed by research, right here in Australia.