Brand Tone

Caring and Empathetic, Trustworthy and Reassuring, Educational and Informative, Positive and Optimistic, Approachable and Friendly

Brand Values

• •Animal Welfare
• •Natural Solutions
• •Quality and Safety
• •Transparency
• •Customer Support

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., caring, trustworthy, educational), provide examples of "do's and don'ts," and list preferred terminology. Make this accessible to everyone involved in content creation.
• •Prioritize Pet Welfare in Messaging: Always frame product benefits around the well-being and happiness of the pet. Use language that shows genuine care and understanding of the pet-owner bond.
• •Back Claims with Evidence (Subtly or Overtly): Reinforce trustworthiness by referring to natural ingredients, lab testing, veterinary approval, or customer testimonials where appropriate, without over-sensationalizing.
• •Maintain an Empathetic and Supportive Stance: Especially when addressing pet health concerns. Use language that acknowledges the owner's worries and offers reassurance and solutions. For example, instead of just stating facts, ask questions like "Is your furry friend..."
• •Engage Authentically: In social media comments, customer service interactions, and even email responses, ensure the language is consistently friendly, helpful, and reflective of the brand’s caring nature. Personalize where possible and avoid overly robotic or generic replies.

Social Perception

A reliable provider of effective, natural pet supplements, especially CBD oil. A knowledgeable and trustworthy source. A caring brand that understands pet owners' concerns. Responsive and helpful in customer service interactions.

Copy Examples

• •Facebook Ad Copy (Problem/Solution Focused): Worried about your furry friend's stress during fireworks or car rides? Our all-natural Calming CBD Oil is crafted with care and vet-approved to help your dog find their calm, safely. Give them the peace they deserve. Learn more and see happy tails: [Link]
• •Instagram Post Caption (Community Focused): Meet Max! His mom shared how our Joint Care CBD supplements have put the spring back in his step. We live for these happy moments! ❤️ What's your Dogsoils story? Share with #DogsoilsHappyPaws and let's celebrate our amazing companions. #DogWellness #NaturalPetCare #Dogsoils
• •Product Page Snippet (Benefit-Driven, Trust-Building): Support your loyal companion’s vitality with Dogsoils' 100% Natural Mobility Chews. Each chew is packed with pure, lab-tested CBD and beneficial natural ingredients, formulated by veterinarians to promote comfort and ease of movement. Because a happy dog is an active dog.
• •Email Newsletter Subject Line (Educational & Engaging): Is CBD Right for Your Cat? Understanding the Benefits with Dogsoils
• •Blog Post Introduction (Empathetic & Informative): Watching your beloved dog struggle with itchy skin can be heartbreaking for any pet parent. At Dogsoils, we believe in gentle, natural relief. In this article, we explore common causes of skin irritation and how natural supplements can offer comfort and support from the inside out.