Brand Tone

Informative, Trustworthy, Caring & Solution-Oriented

Brand Values

• •Health & Wellbeing
• •Quality & Safety
• •Transparency
• •Efficacy

Best Practices

• •Focus on Benefits, Backed by Facts: Explain *how* the products help (e.g., 'Glucosamine helps maintain healthy cartilage') rather than just making claims.
• •Highlight veterinarian-developed formulas and manufacturing in FDA-registered facilities to build trust.
• •Emphasize solving common dog health issues like digestive problems, joint pain, and nutrient deficiencies.
• •Maintain transparency by providing detailed information about product ingredients and benefits.
• •Clearly differentiate from similar named entities to avoid customer confusion.

Social Perception

A brand that is trusted for providing high-quality, safe, and effective supplements that are developed by veterinarians and manufactured in FDA-registered facilities, leading to improved dog health and wellbeing.

Copy Examples

• •Veterinarian-formulated supplements for optimal dog health.
• •Manufactured in an FDA-registered facility for your peace of mind.
• •Our comprehensive formulas are designed to deliver tangible health benefits.
• •Addressing common dog health issues like digestive problems, joint pain, and nutrient deficiencies.
• •Detailed ingredient lists available for complete transparency.