Brand Tone

caring, trustworthy, and informative

Brand Values

• •Natural Ingredients: A strong emphasis is placed on using "100% natural ingredients" and being free from artificial additives or preservatives.
• •Pet Well-being: The core mission is to enhance dog health and well-being through high-quality supplements. This is evident in their product range targeting common canine health issues.
• •Quality and Efficacy: The brand highlights that their products are vet-formulated and aim for tangible results, such as easing tummy issues, calming nerves, and supporting joint health.
• •Customer Satisfaction: They showcase high customer ratings and numerous positive testimonials. They also offer a 14-day return policy.
• •Transparency: Ingredient lists and explanations of their benefits are readily available.

Best Practices

• •Emphasize "Natural" and "Care": Consistently use words like "natural," "gentle," "caring," "support," and "well-being" to reinforce the brand's core values.
• •Maintain a Reassuring and Positive Voice: Address common pet owner concerns with empathy and offer solutions in a hopeful and helpful manner.
• •Be Informative and Transparent: Clearly explain the benefits of the ingredients and how the products work, building trust through education.
• •Show, Don't Just Tell, with Testimonials: Leverage customer success stories and positive reviews to demonstrate product efficacy and build credibility.
• •Focus on the Human-Animal Bond: Frame the product benefits in terms of enhancing the relationship between owners and their beloved dogs (e.g., "more joyful walks," "happier cuddles").

Social Perception

Customers generally perceive Doggy Dailies (iKarmel) as a reliable brand that provides effective, natural supplements for their dogs. The positive reviews often mention noticeable improvements in their pets' conditions and an appreciation for the natural formulation. The brand is seen as one that genuinely cares about canine health.

Copy Examples

• •Give your furry friend the gift of happy joints! Our natural Doggy Dailies chews are vet-formulated to support mobility and keep that tail wagging.
• •Worried about your pup's sensitive tummy? Doggy Dailies Probiotics are packed with natural ingredients to aid digestion and boost their immune system, gently and effectively.
• •See the difference natural makes. Doggy Dailies uses only the finest, 100% natural ingredients because we believe your best friend deserves the best.
• •From playful pups to cherished seniors, our Doggy Dailies Multivitamins provide essential daily support for overall health and vitality. Because a healthy dog is a happy dog.
• •Thousands of UK dog owners trust Doggy Dailies to care for their companions. Read their stories and discover why our natural supplements are a favorite.