Brand Tone

Fun, Playful, Enthusiastic, Caring, Responsible, Community-Oriented, Adventurous, Approachable and Friendly

Brand Values

• •Animal Welfare & Health
• •Joy and Fun
• •Adventure and Exploration
• •Quality and Functionality
• •Community and Connection
• •Style and Individuality

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience Deeply
• •Embrace 'Dog Speak' (Authentically and Sparingly)
• •Prioritize Visual-Copy Harmony
• •Be Consistent Across All Channels

Social Perception

Positive, Innovative and Unique, Caring Owners, High Engagement, Potential Skepticism, In Brazil: The perception would likely mirror the global one, with an added appreciation for products that cater to an outdoor lifestyle, which is common in many parts of Brazil. The novelty and 'Instagrammable' nature of the product would also appeal.

Copy Examples

• •Instagram Post (Image: Dog on a sunny beach with glasses): Sun's out, tongues out, shades ON! ☀️😎 Max is living his best beach life with full UV protection. Ready for your pup's next adventure? Tap to shop the look! #DoggoGlasses #BeachDog #AdventurePup #PawsomeProtection
• •Facebook Ad (Carousel showing different styles/breeds): From mountain trails to city strolls, their eyes deserve the best! ⛰️🏙️ Doggo Glasses offer paw-some protection, undeniable style, and a comfy fit for every furry explorer. Find your pup's perfect pair! 👉 [Link to website] #DoggoVision #StylishPups #ProtectTheirEyes #DogGear
• •Website Homepage Banner: Adventure Awaits. Protect Their Peepers. Explore the world together, worry-free. Shop Doggo Glasses – where safety meets style! 🕶️🐕
• •Email Subject Line (for a promotion): Woof-tastic News! Get 15% Off Your Pup's New Shades! 🐾
• •Product Description Snippet (for a specific goggle model): Ready for anything! Whether it's a windy car ride with their head out the window or a dusty trail exploration, our [Product Name] Goggles stay put, keeping your best friend's eyes safe and their vision clear. Because every adventure should be epic AND safe! #BuiltForAdventure #DogGoggles #EyeProtectionForDogs