Brand Tone

Caring and Compassionate, Informative and Educational, Trustworthy and Transparent, Supportive and Community-Oriented, Positive and Encouraging, Approachable and Friendly

Brand Values

• •Health and Wellness
• •Quality
• •Transparency
• •Convenience
• •Education and Empowerment
• •Community
• •Sustainability
• •Giving Back

Best Practices

• •Always Prioritize the Pet Parent's Love for Their Dog: Frame benefits and information through the lens of wanting the absolute best for their "dog child." Use empathetic and understanding language.
• •Educate, Don't Just Sell: Provide genuine value by sharing knowledge about canine nutrition, ingredient benefits, and the advantages of fresh food. This builds trust and authority.
• •Keep it Positive and Uplifting: Focus on the joy, health benefits, and strengthened bond that come from feeding Dog Child. Avoid fear-mongering or overly technical jargon.
• •Foster a Sense of Community: Use inclusive language ("we," "our community," "fellow dog parents"). Encourage interaction and sharing of experiences. Highlight user-generated content and testimonials.
• •Be Transparent and Authentic: Clearly communicate about ingredients, sourcing (where appropriate), and the "why" behind the brand. Let the founder's passion and the company's values shine through in all communications.

Social Perception

Positive, Trusted Source, Problem Solver, High Quality, Caring Company, Innovative

Copy Examples

• •Headline: "Nourish Them Like Family. Because They Are." Body: "At Dog Child, we believe your furry best friend deserves food as good as you eat. Our easy-to-make meal mixes are packed with human-grade goodness, so you can cook up love and health in every bowl. See the difference real food makes."
• •Social Media Post: "Picky eater? Sensitive tummy? We get it. That’s why we created Dog Child – delicious, vet-approved recipes that make mealtime a joy (for both of you!). Swipe to see [Dog's Name]'s amazing transformation and join our community of happy, healthy Dog Children! #DogChildCommunity #HealthyDogFood #HomemadeDogLove"
• •Product Description Snippet (for Essential Nutrient Mix): "Take the guesswork out of homemade. Our Essential Nutrient Mix, developed with top vets and nutritionists, ensures your dog gets every vital nutrient for a thriving life. Just add to your fresh ingredients and watch them glow from the inside out. Healthy made simple."
• •Email Subject Line: "Want a Healthier Pup in 15 Mins a Week?" Body Intro: "Imagine feeding your dog fresh, wholesome meals without the fuss. With Dog Child, it’s not just possible, it’s easy! Discover how our meal mixes can transform your dog’s health and happiness."
• •Blog Post Title Idea: "Beyond the Bowl: How Real Food Fuels Your Dog's Best Life (And How You Can Start Today!)"