Brand Tone

professional, practical, and solution-oriented

Brand Values

• •Efficiency
• •Safety
• •Innovation
• •Quality & Durability
• •Problem-Solving
• •Empowerment
• •American Made

Best Practices

• •Focus on Benefits, Not Just Features: Always translate product features (e.g., "stainless steel") into tangible benefits for the contractor (e.g., "corrosion-resistant for lasting durability in all weather").
• •Use Clear, Direct Language: Avoid jargon where possible, but when using industry-specific terms, ensure they are used accurately and resonate with experienced contractors. Keep sentences concise and to the point.
• •Emphasize Problem/Solution: Clearly identify the common pain points of sheathing and siding installation (difficulty of solo work, safety risks, material damage) and position Dodge Hangers as the definitive solution.
• •Maintain a Confident and Authoritative Voice: As experts in this niche, the copy should reflect confidence in the product's effectiveness and the value it provides. This is supported by the inventor's background.
• •Incorporate Testimonials and Real-World Application: Use quotes or scenarios from actual users to reinforce credibility and demonstrate the practical impact of the hangers, aligning with the "for contractors, by contractors" ethos.

Social Perception

useful, innovative tool

Copy Examples

• •Headline: Stop Wrestling, Start Hanging: Install Sheathing & Siding Solo. Body: Tired of struggling with heavy panels? Dodge Hangers allow one-person installation, saving you time, labor, and strain. Work smarter, safer, and get the job done right.
• •Headline: Precision Engineered for a Perfect Finish. Every Time. Body: Ensure accurate, no-movement nail-offs with Dodge Hangers. Our stainless steel system locks materials securely, giving you consistent, professional results on sheathing, siding, and roof decking.
• •Headline: Built by a Contractor, For Contractors: The Dodge Hangers Difference. Body: Designed from 40+ years of on-site experience, Dodge Hangers solve real-world installation challenges. Boost your efficiency and safety with a system that understands your needs.
• •Headline: Don't Just Meet Standards. Exceed Them. Body: Enhance job site safety and efficiency with Dodge Hangers. Our innovative hangers help you meet and exceed industry expectations for quality and secure installations.
• •Headline: Your Crew, Simplified. Your Project, Accelerated. Body: Dodge Hangers turn complex installations into manageable tasks, even for a single pair of hands. Cut labor costs and project timelines without compromising on quality or safety.