Brand Tone

Sophisticated, Artisanal, and Confident

Brand Values

• •Quality & Excellence
• •Heritage & Storytelling
• •Innovation
• •Authenticity & Transparency
• •Sustainability & Ethical Sourcing (Previously)

Best Practices

• •Emphasize Quality and Craftsmanship: Always use language that reflects the premium nature of the ingredients (e.g., "hand-selected organic botanicals," "meticulously distilled," "small-batch").
• •Weave in the Heritage Story: Subtly connect the gin to Ralph Dodd's innovative and entrepreneurial spirit to add depth and uniqueness, framing it as a "tribute to a visionary."
• •Highlight the Unique Process & Flavour: Clearly explain the dual distillation method and describe the complex flavour profile with evocative adjectives (e.g., "vibrant juniper," "earthy pine," "subtle honeyed notes," "enlivening cardamom").
• •Maintain a Confident and Sophisticated Voice: Use assured language. Avoid overly casual slang. Focus on the experience and the discerning palate it appeals to.
• •Showcase Accolades and Recognition (Tastefully): Mentioning awards like the SFWSC Double Gold or World Gin Awards Silver can reinforce quality and build trust, but integrate this information naturally rather than just listing them.

Social Perception

High-Quality Craft Gin, Distinctive & Memorable, Worth the Price for Enthusiasts, Award-Winning & Respected, Slightly Undermined by Parent Company Issues

Copy Examples

• •Dodd's Gin: A Legacy of Innovation in Every Sip. Inspired by the audacious spirit of 1807, Dodd's Gin reimagines tradition. Organic botanicals, artfully distilled for a flavour as bold and distinctive as its namesake. Discover the difference.
• •Beyond the Botanical. Beyond the Ordinary. That's Dodd's. We don't just craft gin; we curate an experience. Each organic botanical, from juniper and bay laurel to a whisper of London honey, is chosen for its character. The result? A gin of uncompromising quality and unforgettable taste.
• •The Connoisseur's Choice. The Adventurer's Spirit. Dodd's Gin. At 49.9% ABV, it’s a confident expression of flavour – smooth, complex, and deeply rewarding. Perfect for a discerning G&T or a remarkable martini. Taste the acclaim.
• •Two Distillations. One Extraordinary Gin. Dodd's marries the time-honoured tradition of copper pot distilling with the delicate precision of cold vacuum distillation. This dual approach unlocks the full spectrum of our organic botanicals, creating a gin that is both classic and curiously contemporary.
• •Experience Dodd's. Where Heritage Meets a Modern Palate. Named for a visionary, crafted for today. Dodd's Organic Gin is a tribute to bold ideas and exceptional taste. Explore its layers of spice, citrus, and subtle sweetness. Your new classic awaits.