Brand Tone

Trendy and Youthful, Aspirational yet Accessible, Direct and Promotional, Visually Driven, Informal and Engaging

Brand Values

• •Fashion-Forwardness
• •Variety and Choice
• •Affordability/Value
• •Self-Expression
• •Online Convenience

Best Practices

• •Continuously research and understand the language, slang, and preferences of your target demographic (young, fashion-conscious individuals). Use language that resonates with them.
• •Create a simple internal guide outlining your brand's voice (e.g., youthful, enthusiastic, direct), preferred terminology, use of emojis, hashtag strategy, and calls to action. This ensures consistency across all writers and platforms.
• •Incorporate trending phrases or social media language where appropriate, but ensure it aligns with the brand's core identity and doesn't feel forced or inauthentic.
• •Ensure your copy complements your visuals. If the imagery is bright and playful, the copy should reflect that energy. Let the visuals do some of the talking and keep copy concise and impactful, especially on platforms like Instagram and TikTok.
• •Use a conversational tone in social media comments and DMs. Ask questions in your captions to encourage interaction. Showcasing customer features (with permission) and responding to comments in a friendly, on-brand way reinforces your tone and builds community.

Social Perception

Emerging Online Fashion Retailer, Visually Appealing, Interest in Product Details, Dependent on Social Proof, Price-Conscious Appeal

Copy Examples

• •Stop scrolling ✋ Your dream dress just dropped! ✨ The 'Sunset Bliss Maxi' is here to turn heads and make memories. Tap to shop before it's gone! #NewCollection #DressObsessed #DLNSKStyle #SummerVibes #MustHave
• •OOTD check! Living for this combo from DLNSK Store 😍 Feeling cute, might conquer the world later. 😉 What's your fave piece? 👇 #DLNSKFashion #GetTheLook #StyleInspo #TrendyThreads #FashionTikTok
• •🔥 HOTTEST SALE OF THE SEASON! 🔥 Up to 50% OFF everything! Don't walk, RUN to dlnskstore.com and snag those styles you've been eyeing. Limited time only! ⏳ #SaleAlert #FashionDeals #ShopTillYouDrop
• •Make a splash this summer! ☀️🌊 Our latest swimwear collection is all about bold prints and flattering fits. Pin your faves and get ready to own the beach. Shop DLNSK for your ultimate vacay look! #Swimwear #BeachReady #SummerStyle #DLNSKSun
• •Just For You! ✨ Styles We Know You'll LOVE (Plus a Little Treat Inside!)