Brand Tone

Informative, Professional, Helpful, Solution-Oriented, Trustworthy, Established, Emerging Casual/Engaging

Brand Values

• •Quality
• •Comprehensive Range / One-Stop-Shop
• •Customer Service & Support
• •Competitive Pricing
• •Convenience
• •Innovation

Best Practices

• •Prioritize clarity and information: Focus on providing clear, concise, and accurate information about products and their applications. Avoid jargon where possible, or explain it for the DIY audience.
• •Emphasize quality and reliability: Consistently mention the quality of products, association with trusted brands, and the durability suitable for both DIY and professional use.
• •Maintain a helpful and supportive voice: Frame copy around solving customer problems and helping them achieve their project goals. Encourage questions and interactions.
• •Showcase expertise subtly: Leverage the company's long history and professional background to build trust, without alienating DIY beginners. Phrasing like "Trusted by professionals, perfect for your home projects" can work.
• •Adapt to the Platform, Maintain Core Values: While the tone can be more casual on platforms like TikTok, the underlying message of quality, reliability, and helpfulness should remain consistent with the brand's core values.

Social Perception

Established B2B Reputation, Emerging B2C E-commerce Presence, Generally Positive (where specific feedback is found), Focus on UAE Market, Limited Online Customer Review Footprint

Copy Examples

• •Homepage Banner: "Your Project, Our Priority. Quality tools and expert support for every DIY dream and professional need. Explore Arwani Store."
• •Product Category (Power Tools): "Unleash Your Potential. From heavy-duty drills to precision saws, find reliable power tools from leading brands. Get the job done right with Arwani Store."
• •About Us Snippet: "Building Trust for Over 40 Years. Arwani Store, the online home of Arwani General Trading, brings decades of industry expertise and quality products directly to your workshop and home."
• •Social Media Post (DIY Tip): "Weekend Project Tip: Before starting any plumbing work, always ensure your main water supply is turned off! Need the right tools? We've got you covered. #DIYTips #ArwaniStore #HomeImprovement"
• •Promotional Email Subject: "Quality Tools, Expert Solutions - Your Next Project Starts at Arwani Store!"