Brand Tone

Helpful & Inspiring, Approachable & Friendly, Passionate & Enthusiastic, Value-Oriented & Trustworthy

Brand Values

• •Customer Focus & Service
• •Quality & Affordability
• •Community Support
• •Creativity & Inspiration
• •Authenticity & Honesty
• •Accessibility

Best Practices

• •Embrace the "Creative Partner" Role: Always write as if you're guiding and inspiring a fellow crafter. Use encouraging and supportive language. Think "we" and "us" to build community.
• •Highlight Value & Quality Consistently: In product descriptions, ads, and social posts, reiterate the benefits of high-quality materials at affordable/wholesale prices. Be specific where possible (e.g., "our rigorously tested vinyl").
• •Share Your Story & Passion: Weave in the family-owned, woman-owned aspects, and the genuine love for crafting. This builds authenticity and connection. Let Debbie and Katie's passion shine through.
• •Be Helpful & Solution-Oriented: Address crafters' pain points (e.g., finding specific items, project inspiration, cost). Position the brand as the solution with its wide selection, project ideas, and good prices.
• •Maintain an Enthusiastic & Approachable Voice: Use vibrant, positive language. Ask questions in social media to engage the audience. Keep the tone friendly and avoid overly technical or corporate jargon.

Social Perception

Positive, Reliable Source for Trendy Supplies, Supportive of Crafters, Growing Online Presence

Copy Examples

• •Headline: Stop Searching, Start Creating! Your One-Stop Craft Warehouse. Body: Tired of hunting for the perfect craft supplies? At DIY Craft Warehouse, our family is passionate about bringing you high-quality, on-trend materials at prices you'll love. From sparkling beads to vibrant vinyl, get everything you need shipped fast from our Ohio warehouse. Let's make something amazing together!
• •Headline: Fuel Your Passion, Not Your Spending. Quality Crafts, Wholesale Prices. Body: We believe every crafter, from hobbyist to pro-maker, deserves the best without breaking the bank. That's why we personally test and select each item, ensuring top quality for your projects. Explore our huge selection and craft more, pay less!
• •Headline: Your Creative Partner is Here! Inspiring Projects & Supplies. Body: Feeling uninspired? Dive into our Project Library or join our TikTok community for fresh ideas and easy-to-follow tutorials! We're more than just a store; we're Debbie and Katie, and we're here to help your creative visions come to life with fantastic supplies and friendly support.
• •Headline: Woman-Owned, Family-Run, Crafter-Approved! Body: As a mother-daughter team, we pour our hearts into DIY Craft Warehouse. We're committed to empowering the handmade community with affordable, quality supplies and the kind of service that makes you feel like family. Thanks for supporting our dream!
• •Headline: Don't Let Low-Quality Supplies Dampen Your Crafting Fun! Body: We get it – the frustration of materials that just don't work. At DIY Craft Warehouse, every item is crafter-tested and approved. Get reliable, high-quality sublimation blanks, vibrant paints, and all the tools you need for success, shipped quickly so you can spend more time creating and less time searching.